WideOpenWest is the latest major cable operator that's closing in on the finish line for rolling out 1 Gig service to nearly its entire service area.
WideOpenWest Holdings LLC (WOW) -- a long-time cable overbuilder that has now become the sixth-largest US MSO with more than 780,000 total customers spread across the Midwest and Southeast -- announced Wednesday that it has started deploying DOCSIS 3.1 in a number of new markets, including such major ones as Charleston, SC; Cleveland; Columbus; and Detroit. The cableco's other new markets for D3.1, which can enable multi-gig speeds both downstream and upstream, include smaller cities in Alabama, Florida, Georgia and Illinois.
With two more markets reportedly to be launched next month, WOW aims to blanket nearly 95% of its sprawling 3-million-home service area with DOCSIS 3.1 by the spring, as it announced late last year. The provider, which started deploying D3.1 in four markets in fall 2016, spent much of last year expanding its reach to most of its footprint. (See WOW Plans Gigabit in 95% of Footprint in Q1.)
Get your strategic roadmap to the technology trends and business cases shaping the cable industry! Join us for the Cable Next-Gen Technologies & Strategies event in Denver on March 20-22. Don't miss this exclusive opportunity to network with and learn from industry experts – communications service providers get in free!
WOW, which offers its 1-Gig residential service for as low as about $80 a month, has not yet disclosed how many of its broadband customers are opting for the new top-tier service. But it's in good company there as no US cableco has yet shared those figures. We'll keep tabs on that.
In a provocative new BBWN webinar, Broadband Success Partners' Jack Burton will delve into cable's next-gen HFC architecture plans and explain why going all-fiber may make more sense for operators right now.
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.