The list of new service providers committed to deploying the MobiTV platform includes: All West Communications, Arvig, ATMC (Atlantic Telephone Membership Corporation), Dalton Utilities/OpiLink, Elevate Fiber, Fidelity Communications, Greenlight Community Broadband, MetroNet, Nex-Tech, Nortex Communications, RiverStreet Networks and USA Communications. MobiTV said these providers collectively have a total of approximately 1 million subscribers across the nation.
As our parent publication, Light Reading, recently reported, MobiTV is not exactly the only company offering a white-label, app-based multiscreen video service platform that can work on both retail devices and operator-supplied and operator-managed boxes that run Android TV and support cloud DVR and other advanced services and apps. Other key players in the emerging space include Espial Group Inc. , Evolution Digital LLC and TiVo Inc. (Nasdaq: TIVO). (See New Video Options Emerge for Indie Cable Ops .)
But MobiTV seems to have made the biggest splash lately, as shown by the announcement of its big customer haul at the National Cable Television Cooperative Inc. (NCTC) 's Independent Show in Anaheim, Calif., last month. "The reaction in the marketplace has been tremendous," said Charlie Nooney, CEO and chairman of MobiTV. "We've actually been pleasantly surprised."
MobiTV -- which struck a business relationship with the NCTC to license its service to the group's scores of members late last year -- offers an IP-powered platform that delivers live TV channels, on-demand programming, catchup TV capabilities, network DVR service and viewer recommendations. The software-based solution can support each provider's unique content lineup, content policies, branding requirements, billing and authentication, among other things.
"We like to call it Xfinity Plus," jokes Nooney, referring to Comcast's popular cloud-based video platform, which is now in most Comcast video homes. "This is not a one-size-fits-all service."
Nooney said most operators are using, or plan to use, the MobiTV Connect platform to deliver video service to new customers, not legacy ones, as they gradually shift over to IP-based video. "Most of our 50 customers are doing a cap-and-grow strategy," he said. "They're keeping their core platform and letting it churn out."
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That's certainly the plan at Fidelity Communications, a small-to-midsized service provider that serves less than 40,000 video subscribers in Texas and four other southwestern and midwestern states.
Loren King, video product manager at Fidelity Communications, said the cableco intends to use MobiTV Connect to extend video service to broadband users and others who don't subscribe to its traditional pay-TV packages. In addition, he said, the solution will allow Fidelity to offer a unified video service and customer experience across its HFC, fiber and copper networks.
"We see it as more of a new-client piece," said King, noting that Fidelity considered several rival solutions from other vendors before settling on MobiTV's offering. The operator plans to roll out the service this fall.
Pleased with its success in signing up smaller cable operators in the US over the past 12 to 18 months, MobiTV is now setting its sights on larger providers, as well as looking northward. Nooney said he plans to bring the platform to Canadian cable operators by the end of the year.
"Right now our focus is on North America and the cable community," he said. "I think the market is tremendous."
In a provocative new BBWN webinar, Broadband Success Partners' Jack Burton will delve into cable's next-gen HFC architecture plans and explain why going all-fiber may make more sense for operators right now.
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.