There's been a buzz around G.fast for a couple of years now, driven largely by the requirements of a small number of network operators (particularly BT in the UK) but also by the responsiveness of the chipset and ultra-broadband system vendor community.
As my colleague Iain Morris points out in his in-depth update on the market dynamics impacting this strand of the fixed broadband access market, there are number of factors -- political pressure, competition and technology advances, to name a few -- that could hamper the G.fast market's broader development. (See G.fast Could Use a Boost.)
But it might not get much further than being a technological and economic niche if some of the hurdles prove too high to overcome. It'll be interesting to see how many more (if any!) network operators come into the open at the Broadband World Forum show with next-generation ultra-broadband service plans that include G.fast (whether from the cabinet, distribution points or basements).
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.