The digital intelligence of smart homes is undoubtedly increasing, but so is the complexity for consumers who want all their gadgets and systems to work together. It's a significant enough challenge that Amazon, Apple, Google and the Zigbee Alliance have formed Project Connected Home over IP.
Project CHoIP -- as I'm going to call it, because I can -- announced that it "plans to develop and promote the adoption of a new, royalty-free connectivity standard to increase compatibility among smart home products, with security as a fundamental design tenet." And it's notable that in addition to the rival web services giants joining forces in an effort to alleviate the current situation, Zigbee Alliance board members such as NXP Semiconductors, Samsung SmartThings, Schneider Electric and Signify (formerly Philips Lighting) are in line to join the fray and contribute. See this press release for more details.
There are some big names supporting Project Connected Home over IP.
The move makes a lot of sense for all parties. Consumers are now faced with a baffling combination of products that might, or most likely not, work in harmony: Currently, consumers buying a digital home security system would have to consider whether it might work with existing smart home platforms such as Google Home or Amazon Echo. Finding common ground should help the market to grow at a faster pace.
Blake Kozak, principal analyst of Smart Home and Security Technology at IHS Markit Technology, notes in a blog post about the project that the current status quo, characterized by multiple specifications and implementations, has made it "expensive for manufacturers and service providers to support the various standards."
And, importantly, he notes that the project's work could be "an unequivocal game changer… if it removed the need for each device to have a dedicated app and allowed for full control of the device, regardless of platform." A single app to control all devices -- that would be truly useful.
So it'll be a while before the market knows whether this effort will have any meaningful impact: "Unless this new standard can remove some of the pain points and hoops consumers need to jump through in order to connect the devices… then unfortunately this standard could end up being just another cog in the wheel of an already super-saturated market," notes Kozak.
This isn't the only effort underway to simplify, and make the most of, the home network's potential: Verizon is urging the world's fixed broadband access network operators to support a residential gateway API development underway at open source group prpl Foundation in an effort to achieve consistency in what is a vital link between smart homes and network operators.
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.