Verizon Digital Media Services today debuted a cloud-based content intelligence system designed to simplify, personalize and automate online video production and distribution for broadcasters, OTT providers and online video distributors, using analytics to help them receive insight into performance, cost, revenue and other data points.
The modular platform sits atop Verizon's content delivery network and video processing services and is designed to replace or augment the broadcast ecosystems' current cobbled-together hodgepodge of homegrown, integrated or siloed systems, Mary Kay Evans, chief marketing officer at VDMS told UBB2020.
Media Xperience Studio melds CMS, app creation and analytics in the cloud, she said. Analytics give all members of the broadcast community -- from content producers to OTT providers and everyone in between -- insight into each, individual content-consumer's preferences, she said. OTT providers also can determine the cost and return on their content, a challenge for many cable operators and service providers in an era of on-demand, delayed viewing and multiple platforms.
"What we are announcing today is that next layer in our service stack," Evans said. "If you take the network, the video processing and now you layer on the Xperiance Studio, it's the content intelligence that we bundle together with the rest of our services and app-development and description-management, personalized programming [that's new]."
The platform hooks into providers' existing systems via APIs, she said. Existing or new customers can choose as few or as many components as they wish, Evans added.
"Verizon Digital Media came to market with an end-to-end solution in 2013. The intelligence layer that really moves content management forward has really sat outside, on its own," Evans said. "What we've done is pull that intelligence layer, not into only [the CMS] from the network layer through to content preparation and, on the app side, being able to capture information on a one-to-one session, management for every single viewer, [but also] the amount of information we're capturing and putting in our system and then allowing the customer to see it to make intelligent decisions and create intelligent programming easily, within one system, that is a big innovation. That's the big step forward for us."
There are seven components inside of Media Xperience Studio:
MX: Orchestration – Plans content workflows and monitoring progress
MX: Apps – Builds, publishes and maintains customized OTT applications
MX: Subscriptions – Manages users, entitlements and payment for SVOD, TVOD or hybrid models
MX: Programming – Creates and curates virtual linear channels, program schedules and policies for content playout, availability and restrictions
MX: Syndication – Publishes and monetizes content across owned and third-party OTT services
MX: Personalization – Combines user preferences and metadata for tailored content recommendations
MX: Vision – Tracks and monitors insights, analytics and intelligence
While Tier 1 carriers make up the vast majority of those deploying fiber to North American homes, other provider types are making their mark, RVA's study for Fiber Broadband Association finds.
Tier One ILECs primary providers for fiber deployment surge to North American homes, but
Consumers are buying millions of IoT devices, from smart thermostats and security systems to intelligent entertainment setups and furniture. Yet many of these devices remain isolated because home users are uncomfortable connecting them to each other – or even their WiFi. After all, their WiFi network was probably designed only to handle a few laptops, a gaming system and a couple of smartphones. Now, demand on the network is surging and even though you're delivering 100 Mbps to 1 Gbps, that doesn't necessarily mean the broadband power is in the right place or reaches every corner of a home.
Even if WiFi coverage is sufficient, typing is not on trend. Voice is far more natural, easier and faster. Using a TV keyboard is archaic when more and more households have access to cloud-based voice services, like Amazon Alexa. This webinar will explore how service providers can create a comfortable, truly smart home for consumers – simultaneously driving up margin and loyalty.
Tune in to Broadband World News Radio on Thursday, November 1 at 8 a.m. PT, 11 a.m. ET, 3 p.m. UK as Ronan Kelly, CTO, EMEA & APAC Regions at ADTRAN, explores the five pillars of network integrity -- a topic he discussed during his recent Broadband World Forum keynote. Register now!