Sick of traditional bundles that contain a mix of broadband, voice, TV and security? You're not alone.
Operators' investments in high-speed broadband have spawned entire industries that leverage these capabilities to offer consumers an increasing array of options across all add-on categories. And despite attractive discounts, residential customers are using their wallets to vote for different services.
New bundles -- such as fixed broadband and a smartphone or over-the-top services -- are becoming more popular among subscribers in the United States, finds Ovum Ltd. in Consumer Broadband Subscription and Revenue Forecast: 2017–22. These next-gen bundles will represent up to 25% of telco and cable company bundles by 2021, said Kamalini Ganguly, Ovum senior analyst for Broadband and Multiplay.
"In the US, bundles have been evolving rapidly due to cable competition and innovation around the bundle," she added. "This trend will continue with elements such as fixed voice and pay TV de-emphasized in the bundle, and more mobile and OTT TV services included in multiplays."
That's due, in part, to the allure of OTT and decreasing demand for fixed voice, the two most commonly dropped legacy bundle services. More than half (51%) of consumers cut pay TV due to costs; one third did so because everything they want to watch is available online or via free TV, the study found.
Bundled subscriptions globally will rise to 753 million in 2021 from 643 million in 2017, with bundled subscription household penetration increasing to 36.5%, then drop off as more users buy so-called naked broadband and build their own bundles from OTT, voice over IP (VoIP) and other third-party services, Ovum said.
FCC Chairman Ajit Pai proposes an additional $500 million in funding for co-ops and small providers to deliver broadband to rural areas, an amount that more than compensates for last year's cuts to federal programs.
Funded largely by Talia, start-up Quika expects to debut its consumer satellite service to under- and unserved areas including Africa, Iraq and Afghanistan, supporting the complementary service via ads and its business services, CEO Alan Afrasiab tells BBWN.
The House Subcommittee on Communications and Technology, chaired by Rep. Marsha Blackburn (R-TN), says its resolutions are the foundation for new broadband rules designed to improve coverage and accessibility around the United States.
Consumers have always looked to the consumer electronics industry for cutting edge technology. Moving forward, service providers must reverse this pattern and move from defense to offense with the impending wave of IoT devices headed towards their subscribers' homes.
This webinar will focus on how service providers must leverage the hard-won position in the home network to fight off the web-scale competitors intent on relegating them in to wholesalers – wholesalers that would still bear the burden of the support calls.
Webinar speakers will highlight the new approaches that need to be taken in order to reduce the time required to get to market with new services and ensure always-on connectivity, including a managed WiFi offering, which provides a strong foundation and a springboard for the oncoming chaos of IoT.
In addition, the webinar will showcase what elements are required to give service providers an advantage in the in-home device battle to establish and own the strategic point of presence – including:
802.11ax WiFi technology
Leading low-power IoT protocol support (e.g., BlueTooth, Zigbee and Z-Wave)
Listen to this archived radio show for a fascinating look into the world of SD-Access and the complementary technologies creating the digital revolution. Bring your questions and your curiosity to be part of the conversation.