After multiple acquisitions over the years, Germany's third-largest cable provider, Tele Columbus, will rename itself PYUR and hone its business focus.
Having formerly kept the original names of its acquired businesses, by mid-2018 Tele Columbus expects all units to function under the PYUR name. It also plans to "concentrate on monthly tariffs and pure Internet traffic," according to German news site Golem.de.
Regional brands currently operating as primacom, HL komm and cablesurf gradually will be rebranded as PYUR as the operator does business under a single name under the Tele Columbus Group.
"Simplicity, transparency and fairness will be the guiding principles of all PYUR products," said Ronny Verbelst, CEO of Tele Columbus Group, in a statement.
In 2016, Tele Columbus deployed a fiber-to-the-home (FTTH) or fiber-to-the-premise (FTTP) network in Bavaria said to be capable of 1Gbp/s speeds by year-end. GPON carries the signal and fiber and the network connects to the provider's dark fiber PoP in Unterföhring, to Golem.de.
Verbelst is scheduled to leave Tele Columbus on Feb. 1, 2018, to move back to his native Belgium. Timm Degenhardt, chief commercial officer at Swiss service provider Sunrise Communications , is slated to take the helm at that time. Degenhardt reportedly joined Tele Columbus' management board in August (although his LinkedIn profile shows him still employed at Sunrise).
"With the upcoming introduction of a new and consolidated brand in autumn 2017, I will have accomplished my mission at Tele Columbus to make the company fit for the future," Verbelst said in a July statement.
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