Looking to even the economic playing field for DOCSIS-powered cable operators competing against service providers investing in fiber-to-the-home, Cisco on Monday unwrapped a licensing program it claims will curtail costs and simplify license acquisition and management.
Designed for cablecos using Cisco's Converged Broadband Router (cBR-8), the new model has one license type based on bandwidth consumption. Traditional deals for converged cable access platforms (CCAP) demand that operators buy many bandwidth licenses for each service group where they plan to offer an expanded service -- an approach that can get more and more expensive at a time when cablecos want to leverage their ultra-broadband investments to deploy new offerings to customers.
Business benefits, according to Cisco Systems Inc. (Nasdaq: CSCO), include: Allowing cable operators to provision and promote multi-gigabit service tiers across their footprints without stranding capital; simplifying service group splits and the convergence of voice and data through the use of one, not multiple, licenses; and aligning licensing to the number of subscribers across a network.
To deploy this license, called Infinite Broadband Unlocked (IBU), Cisco equipped distributed access cable architectures with Remote PHY (RPHY) technology. This technology increases available bandwidth in existing access networks by overcoming analog fiber limitations and destroying the bottleneck often created in the hybrid-fiber coax (HFC) network. As a result, cablecos' networks can become all-digital, and operators can reduce space and power needs, empowering higher bandwidth for each subscriber, explained Daniel Etman, product marketing director for Cisco's Cable Access Business Unit, in a blog.
Leveraging technology allowed Cisco to enhance its licensing, noted Sean Welch, Cisco's vice president of service provider and cable, in a separate company blog.
"This new IBU licensing program enables operators to focus on their business success by simplifying capacity licensing. IBU has only one perpetual license type based on bandwidth consumption," he wrote. "What does all this mean? For the first time ever, cable operators are free to deploy innovative and highly differentiated service tiers immediately while paying for capacity based on a successful business outcome."
The plan is available immediately to current and new Cisco cBR-8 customers around the world, the vendor said.
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Even if WiFi coverage is sufficient, typing is not on trend. Voice is far more natural, easier and faster. Using a TV keyboard is archaic when more and more households have access to cloud-based voice services, like Amazon Alexa. This webinar will explore how service providers can create a comfortable, truly smart home for consumers – simultaneously driving up margin and loyalty.
Tune in to Broadband World News Radio on Thursday, November 1 at 8 a.m. PT, 11 a.m. ET, 3 p.m. UK as Ronan Kelly, CTO, EMEA & APAC Regions at ADTRAN, explores the five pillars of network integrity -- a topic he discussed during his recent Broadband World Forum keynote. Register now!