O2 UK is closing the door of its smart home offering after customers shunned the service.
Since the Telefónica-owned provider began selling its smart-home solution in September 2016, the service did not reach undisclosed targets, according to reports in European Communications. To be successful, O2 UK required "category-leading take-up," Telefónica said in a statement.
However, that did not happen. Limited adoption is not restricted to O2. The United Kingdom is only at the early stages of smart-home adoption, Gartner determined in mid-2017. In a Deloitte survey, 48% of British consumers owned no smart home solutions.
While 28% owned a smart TV and 26% claimed a games console, a measly 3% said they used a surveillance security system. Another 3% relied on a connected thermostat, and 2% enjoyed connected lighting, the Deloitte report said.
And, as Broadband World News' current Flash Poll (below) discusses, service providers are not alone in their desire to dominate smart homes:
Perhaps unsurprisingly then in view of the nation's big picture, O2 decided to close the service in November 2017 and told subscribers in December. The service had enabled customers to control multiple Internet of Things (IoT) smart home devices via a management app. Despite the shut down of the service, consumers' associated devices will work independently, without the app.
The British operator will remain active in other IoT projects, including connected cars and smart meters, a spokesperson told European Communications.
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A new study finds 75% of service providers expect all or most of their networks will be automated within a few years. This will help them meet enterprise SLAs but puts their vendors in direct competition with IT powerhouses.
Former Cox pro Mike Braham, who turned the MSO's Hampton Road business into a healthcare powerhouse, returned this year as vice president and general manager of Cox-owned Trapollo at a time when the operator's health-related business enjoys double-digit growth.
A2D, a wholesale carrier that builds and operates open-access networks for rural regions, will soon deploy new full-fiber infrastructure in Georgia that it will offer to service providers, municipalities and utilities as the backbone of their broadband services such as Internet, IP video and telemedicine.
ADTRAN expects a strong second half as CenturyLink's review eventually ends, it delivers on nbn purchase orders, Deutsche Telekom expands PON rollout, Gfast demand continues and its acquisition of leading EPON vendor pays off.
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In this edition of BBWN Radio, Matthias Mieves, head of New Business, Sales and Marketing for Connected Home at Deutsche Telekom, will join BBWN Radio Editor Alison Diana to discuss the smart home market, the role of broadband and why service providers should roll out the welcome mat for this profitable market.