O2 UK is closing the door of its smart home offering after customers shunned the service.
Since the Telefónica-owned provider began selling its smart-home solution in September 2016, the service did not reach undisclosed targets, according to reports in European Communications. To be successful, O2 UK required "category-leading take-up," Telefónica said in a statement.
However, that did not happen. Limited adoption is not restricted to O2. The United Kingdom is only at the early stages of smart-home adoption, Gartner determined in mid-2017. In a Deloitte survey, 48% of British consumers owned no smart home solutions.
While 28% owned a smart TV and 26% claimed a games console, a measly 3% said they used a surveillance security system. Another 3% relied on a connected thermostat, and 2% enjoyed connected lighting, the Deloitte report said.
And, as Broadband World News' current Flash Poll (below) discusses, service providers are not alone in their desire to dominate smart homes:
Perhaps unsurprisingly then in view of the nation's big picture, O2 decided to close the service in November 2017 and told subscribers in December. The service had enabled customers to control multiple Internet of Things (IoT) smart home devices via a management app. Despite the shut down of the service, consumers' associated devices will work independently, without the app.
The British operator will remain active in other IoT projects, including connected cars and smart meters, a spokesperson told European Communications.
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Jeff Finkelstein, executive director of Advanced Technology at Cox Communications, is BBWN Radio's guest on May 24 at 1PM ET/10AM PT/6PM BST. During the show, he'll discuss network innovation, digital transformation and defining DOCSIS' future.
We will explore several fiber network environments, common vulnerabilities, and the business impact of failures. Fiber networks are typically a combination of owned and leased fiber. Learn how to reduce MTTR by up to 60% when an event occurs and how to detect degradation before it generates a service impact. Fiber monitoring of leased fiber helps ensure that the responsible party is dispatched for repair and SLAs can be managed. We will discuss both in service and out of service monitoring. Learn about the opportunities to improve business results in the following environments:
Hyperscale datacenters- the business need for near 100% uptime
5G small cell combined with leased fiber - ensuring the SLA for leased fiber
Long haul and Metro dark and lit fiber monitoring - reducing MTTR and preventing damage
FTTX construction and service activation in the access or MSO network - accelerating time to revenue
Join us when Jeff Finkelstein, Executive Director of Advanced Technologies at Cox Communications, is BBWN Radio's guest for a wide-ranging conversation about the cable operator's strategic network direction, DOCSIS 3.1, digital transformation and more. Bring your curiosity and questions when our distinguished guest speaks with Broadband World News Editor Alison Diana on May 24 at 1 pm ET; 10 am PT; 6 pm BST.