On average, subscribers don't think highly of their service providers. But virtualization and software-defined access empower operators to take control of elements, even those outside their traditional jurisdiction, to turn customers into advocates.
Despite spending billions of dollars on infrastructure, content and training, the industry suffers from one of the poorest reputations in customer experience. In part, it's because so much of the communications experience actually resides beyond providers' control. That's especially true today in an age of home WiFi and multiple connected devices from a growing array of vendors using disparate operating systems and apps. (See The CX Journey & UBB: Houston, We Have a Problem and UBB & Automation: Solutions to the CX Challenge?.)
Just as technology creates challenges, it generates the solution. During a February 21 radio show at 2 p.m. EST/11 a.m. PST, Jeremy Harris, director of subscriber solutions and experience at ADTRAN, will discuss "Virtualizing the Subscriber Experience."
Harris, who has held roles in engineering, vendor and contract management, and product management, leads a team of product managers to define ADTRAN's global strategy for extending programmability and network tools to the subscriber edge, as well as transitioning customer premises equipment (CPE) to virtual network functions (VNFs) and SD-WAN.
This transition automates many functions of the network, eliminating potential human error, enhancing security and accelerating deployment of maintenance patches, updates and upgrades. Software-defined access is a key enabler, breaking up monolithic legacy access architectures and giving providers a platform-based, open systems approach to innovation, said Harris.
During the radio show, Harris will discuss such topics as:
How SD-Access relates to improving the subscriber experience
Areas service providers can focus on to impact subscriber experience
How to address legacy systems
The role of artificial intelligence and machine learning
Solutions and use cases
Bring your curiosity and questions to "Virtualizing the Subscriber Experience," sponsored by ADTRAN, by registering here. See you on February 21 at 2 p.m. EST/11 a.m. PST.
In a flurry of activity throughout the week, Donald (DJ) LaVoy, Deputy Under Secretary for Rural Development at the US Department of Agriculture, and his team spent about $145.8 million in the non-urban or suburban areas of seven states.
Calix reported revenue of $120.19 million – up 4% – in Q4 2019, putting a bounce in the step of company president and CEO Carl Russo and a shine to Calix's ongoing transition from hardware vendor to a provider of platforms enabled by cloud, APIs and subscriber experience.
Looking to curtail e-waste and improve the bottom line, BT will require customers to return routers and set-top boxes, although subscribers will not have to pay a fee when they receive regular broadband equipment.
Deploying DOCSIS 3.1 across its entire footprint gave Rogers Communications the ability to offer speeds of up to 1 Gbit/s,
contributing to a broadband segement that generated about 60% of the Canadian operator's $3.05 billion (US) in Q4 cable earnings.
Over the next two years, approximately 60% of service providers (both large and small) will adopt virtualization on a wide scale across their networks, according to the latest survey report from Ovum. Why are providers making these moves? Is there an easy way to start?
Learn how and why service providers are using virtualization to transform their networks. This webinar will look at how providers are leveraging virtualization to create more flexible and agile networks while also providing a better customer experience. Expert speakers from netElastic and Heavy Reading will address the industry drivers for network virtualization, the benefits that can be realized, the challenges to face and the results of virtualization being achieved by providers today.
Key topics will include:
Current network infrastructure and the move to virtualization
Benefits and challenges of network virtualization
How providers can get started
Service provider success stories: the decision to virtualize, the solution, and results