Cisco this week unveiled a family of five network automation applications designed to improve global service providers' operational efficiency, revenue and customer satisfaction by creating enhanced network visibility at scale, data-driven insights and outcome-based automation.
Called Cisco Crosswork Network Automation, the portfolio of standalone applications is designed to work together to leverage each program's capabilities, according to Cisco.
After all, networks are growing -- in scope, complexity and traffic volume. Within three years, 27 billion devices and connections will run on service provider networks; manual processes endanger network security, performance and reliability, especially as the number of devices accessing these networks is predicted to grow 10% annually, Cisco estimates.
When service providers use Cisco automation, "typical results" include a 40% increase in customer satisfaction; 70% surge in operational efficiency and 30% revenue growth, the vendor said.
The products, unveiled on February 20, include solutions for: Change automation, designed to enable large-scale change and closed-loop control; health insights including smart sensors, smart alerts and smart remediation to monitor and optimize networks; data platform with open source and commercial-class data analytics technologies; network insights, a cloud-based analytics solution targeting large-scale routing issues, and situation manager, that leverages machine-learning event correlation with social operations, according to Cisco.
Australian service provider Telstra is one of the earliest adopters of Crosstalk. Having used Cisco's orchestration solutions, the company now relies on Crosstalk platforms for automation and advanced data models, said David Robertson, director of Network Transport & Routing Engineering at Telstra, in a release.
"[These solutions] offer us valuable insight for mass data collection, applying analytics and machine learning, and taking decisive action through automation," he said.
Service provider customers told operators they were having poor customer experiences, Jonathan Davidson, senior vice president and general manager, Service Provider Networking at Cisco, told Broadband World News. In particular, enterprise clients faced challenges in areas such as rapidly bringing up new services and network migration, he said. In addition, operators housed data in multiple vendors' siloed systems, making it difficult to track, mitigate or prevent problems, Davidson added.
"Oftentimes, our customers are just tired of operating the infrastructure. They don't have time to optimize the infrastructure," he said. "Software should be able to help them in an intelligent way."
In addition to the software components of Crosstalk, Cisco's professional services division offers an array of options ranging from pre-sales consultative services to installation and support, said Davidson.
On Jan. 23, Broadband World News hosts a Calix-sponsored webinar that explores several ways CSPs can enhance customer experience and find new business opportunities to avoid devolving into a speed race where nobody wins, not even the customer.
As the pool of savvy, fiber-rich operators across the US rural and regional landscape wanes, the financial community will grow even more interested in acquiring or investing in them, a CoBank report says.
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.