US providers' broadband investments are paying off for some IPTV advocates, as fast and reliable connections encourage operators and subscribers to invest in these services.
Although MobiTV began selling its white-box IPTV solution and services more than a decade ago, it only launched sales to US cable operators and other customers less than two years ago, CEO and Chairman Charlie Nooney told Broadband World News.
"We did a lot of international work as we waited for the US market to open up to IPTV and in the last 18 months we have been going really hard with cable operators, moving them from their traditional set-top box and high-cost infrastructure to IPTV devices delivered over retail devices that provide the cable operator with a competitive solution to Netflix, Hulu, AppleTV, etc.," he said.
Competition from over-the-top (OTT) players, as well as wider broadband availability and providers' growing emphasis on both the customer experience and home WiFi, will only further boost the IPTV market, predicted Nooney. Add in 4K TV, increasingly sophisticated voice controls and the surge in spending on content and live sporting events, and video over Internet will skyrocket, he said.
Worldwide revenue for IPTV is expected to reach $93.59 billion by 2021, compared with $34.67 billion in 2015, according to A to Z Research. IP video traffic will represent 82% of all IP traffic -- business and consumer -- by 2021, versus 73% in 2016, Cisco's The Zettabyte Era reported.
Cable operators are not the only ones revisiting existing infrastructure and contemplating IPTV. Municipalities and utilities also are investigating how they can leverage their current or planned broadband deployments and relationships to generate new sources of revenue or services, Nooney said.
"One of the surprises I've seen... is we have been approached by a lot of municipalities and a lot of electric companies. They have an existing relationship with a customer; in many cases they have a billing relationship, which is extremely important," he said. "I think you will see some continued growth and continued entry into the marketplace by some of these municipalities, some of these cities and some of these power companies."
The industry organization's major initiatives will address broadband differentiation based on quality of experience, global test labs for services, 5G, multi-access strategies and more, say CEO Robin Mersh and CMO Geoff Burke in an interview with BBWN.
Mike Zeto, GM of AT&T's Smart Cities division, expects metro areas to adopt platforms to manage multi-departmental IoT solutions once internal processes are aligned and more agencies are involved in smart city applications.
Fiber optic cable vendor Prysmian Group is now shipping its FlexRibbon Technology-based, US-sourced and made 6912 fiber MassLink Cable to service providers seeking densification for 5G or solutions for filled ducts.
Consumers are buying millions of IoT devices, from smart thermostats and security systems to intelligent entertainment setups and furniture. Yet many of these devices remain isolated because home users are uncomfortable connecting them to each other – or even their WiFi. After all, their WiFi network was probably designed only to handle a few laptops, a gaming system and a couple of smartphones. Now, demand on the network is surging and even though you're delivering 100 Mbps to 1 Gbps, that doesn't necessarily mean the broadband power is in the right place or reaches every corner of a home.
Even if WiFi coverage is sufficient, typing is not on trend. Voice is far more natural, easier and faster. Using a TV keyboard is archaic when more and more households have access to cloud-based voice services, like Amazon Alexa. This webinar will explore how service providers can create a comfortable, truly smart home for consumers – simultaneously driving up margin and loyalty.
Tune in to Broadband World News Radio on Thursday, November 1 at 8 a.m. PT, 11 a.m. ET, 3 p.m. UK as Ronan Kelly, CTO, EMEA & APAC Regions at ADTRAN, explores the five pillars of network integrity -- a topic he discussed during his recent Broadband World Forum keynote. Register now!