Service providers' best new customers could come from the cord-cutting, mobile-fixated millennials who often resist traditional residential bundles, marketing promotions and product offers.
Unsurprisingly, millennials are the heaviest adopters of smart home products: 64% of people ages 25 to 34 own at least one smart home technology, according to a recent report from GfK Research.
Yet almost 70% of millennials incorrectly believe all Internet of Things devices -- their thermostats, light bulbs, doorbells and refrigerators -- work together, regardless of vendor, operating system or communications protocol, the GfK report found. And that, of course, is where service providers come in.
A growing number -- from large providers such as BT, Deutsche Telekom and Ting -- to regional operators like ITS Telecom and Comporium -- offer whole home solutions. Often designed to deliver all-encompassing WiFi platforms with portals that obviate the need for devices to interact with each other, these solutions can (with user permission) also allow operators to provide remote diagnosis, maintenance and repair.
"If smart home devices can continue to make strides in better cross-brand and cross-product connectivity, the standardized communication and teamwork stand to provide all manufacturers and service providers an upside potential -- and younger consumers will likely get on board," said Tom Neri, commercial director for Tech & Durables at GfK, in a statement.
Currently, 27% of US consumers own more than three smart home devices; 7% own three or more, the survey of 1,000 US residents found. Overall, 58% of respondents said this technology is likely to change their lives in the next few years. Among millennials, 68% agreed with that statement; a smaller group -- 57% -- of people aged 18 to 24 concurred, GfK found.
In a flurry of activity throughout the week, Donald (DJ) LaVoy, Deputy Under Secretary for Rural Development at the US Department of Agriculture, and his team spent about $145.8 million in the non-urban or suburban areas of seven states.
Calix reported revenue of $120.19 million – up 4% – in Q4 2019, putting a bounce in the step of company president and CEO Carl Russo and a shine to Calix's ongoing transition from hardware vendor to a provider of platforms enabled by cloud, APIs and subscriber experience.
Looking to curtail e-waste and improve the bottom line, BT will require customers to return routers and set-top boxes, although subscribers will not have to pay a fee when they receive regular broadband equipment.
Deploying DOCSIS 3.1 across its entire footprint gave Rogers Communications the ability to offer speeds of up to 1 Gbit/s,
contributing to a broadband segement that generated about 60% of the Canadian operator's $3.05 billion (US) in Q4 cable earnings.
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.