There's more than one way to deliver high-speed broadband to customers -- and that means operators must have more than one tool in their virtual toolbox.
Without knowledge of multiple technologies such as fiber, various flavors of PON, Gfast, VDSL and fixed mobile, service providers risk missing opportunities or pricing themselves out of prospective customers' budgets, simply by proposing a less favorable option.
And while some customers' automatically request fiber-to-the-premise when seeking high-speed broadband, often it's not the best solution for their connectivity need, said Kurt Raaflaub, head of Strategic Solutions Marketing at ADTRAN and guest expert on an upcoming sponsored BBWN radio show, "Winning the MDU Battle: What's in Your Broadband Toolkit?"
Multi-dwelling units, for example, typically are best-suited for Gfast, which combines fiber-to-the-basement or fiber-to-the-curb and gigabit-speed copper- or coax-based technology that don't demand the disruption of fiber. Indeed, 80% of operators have Gfast plans this year, an April study by Broadbandtrends found. (See 80% of Operators Have Gfast Plans in 2018 – Report.)
"Delivering broadband to multi-dwelling units -- whether apartments, condominiums or row houses -- is top of mind for all service providers. That’s because 40% or more of the population live in them and in urban areas it can be as much as 70%," Raaflaub told BBWN. "However, the diversity of housing types and the availability of quality in-building wiring make deploying broadband into these buildings a real challenge."
In this upcoming radio show, ADTRAN's Raaflaub will discuss operators' need to address the MDU market, increasingly popular with today's always-on millennials. Competition among service providers for this lucrative market is due to resident demographics, demand from building owners and the favorable economics of bulk contracts. However, no MDU is the same, so service providers need to think about a broadband toolkit approach that allows them to accelerate the delivery of gigabit services at lower costs and with minimal tenant disruption.
On June 19 at 11:00 a.m EDT / 8:00 a.m. PDT, Kurt Raaflaub, Head of Strategic Solutions Marketing at ADTRAN, will outline the key service provider challenges, deployment considerations, next-gen gigabit technologies and service models that win market share in the rapidly growing MDU market.
Register here now. Don't forget to bring your questions.
To paraphrase a long-running credit card commercial, what's in your toolkit? And what else could be in there?
In a flurry of activity throughout the week, Donald (DJ) LaVoy, Deputy Under Secretary for Rural Development at the US Department of Agriculture, and his team spent about $145.8 million in the non-urban or suburban areas of seven states.
Calix reported revenue of $120.19 million – up 4% – in Q4 2019, putting a bounce in the step of company president and CEO Carl Russo and a shine to Calix's ongoing transition from hardware vendor to a provider of platforms enabled by cloud, APIs and subscriber experience.
Looking to curtail e-waste and improve the bottom line, BT will require customers to return routers and set-top boxes, although subscribers will not have to pay a fee when they receive regular broadband equipment.
Deploying DOCSIS 3.1 across its entire footprint gave Rogers Communications the ability to offer speeds of up to 1 Gbit/s,
contributing to a broadband segement that generated about 60% of the Canadian operator's $3.05 billion (US) in Q4 cable earnings.
Over the next two years, approximately 60% of service providers (both large and small) will adopt virtualization on a wide scale across their networks, according to the latest survey report from Ovum. Why are providers making these moves? Is there an easy way to start?
Learn how and why service providers are using virtualization to transform their networks. This webinar will look at how providers are leveraging virtualization to create more flexible and agile networks while also providing a better customer experience. Expert speakers from netElastic and Heavy Reading will address the industry drivers for network virtualization, the benefits that can be realized, the challenges to face and the results of virtualization being achieved by providers today.
Key topics will include:
Current network infrastructure and the move to virtualization
Benefits and challenges of network virtualization
How providers can get started
Service provider success stories: the decision to virtualize, the solution, and results