There's more than one way to deliver high-speed broadband to customers -- and that means operators must have more than one tool in their virtual toolbox.
Without knowledge of multiple technologies such as fiber, various flavors of PON, Gfast, VDSL and fixed mobile, service providers risk missing opportunities or pricing themselves out of prospective customers' budgets, simply by proposing a less favorable option.
And while some customers' automatically request fiber-to-the-premise when seeking high-speed broadband, often it's not the best solution for their connectivity need, said Kurt Raaflaub, head of Strategic Solutions Marketing at ADTRAN and guest expert on an upcoming sponsored BBWN radio show, "Winning the MDU Battle: What's in Your Broadband Toolkit?"
Multi-dwelling units, for example, typically are best-suited for Gfast, which combines fiber-to-the-basement or fiber-to-the-curb and gigabit-speed copper- or coax-based technology that don't demand the disruption of fiber. Indeed, 80% of operators have Gfast plans this year, an April study by Broadbandtrends found. (See 80% of Operators Have Gfast Plans in 2018 – Report.)
"Delivering broadband to multi-dwelling units -- whether apartments, condominiums or row houses -- is top of mind for all service providers. That’s because 40% or more of the population live in them and in urban areas it can be as much as 70%," Raaflaub told BBWN. "However, the diversity of housing types and the availability of quality in-building wiring make deploying broadband into these buildings a real challenge."
In this upcoming radio show, ADTRAN's Raaflaub will discuss operators' need to address the MDU market, increasingly popular with today's always-on millennials. Competition among service providers for this lucrative market is due to resident demographics, demand from building owners and the favorable economics of bulk contracts. However, no MDU is the same, so service providers need to think about a broadband toolkit approach that allows them to accelerate the delivery of gigabit services at lower costs and with minimal tenant disruption.
On June 19 at 11:00 a.m EDT / 8:00 a.m. PDT, Kurt Raaflaub, Head of Strategic Solutions Marketing at ADTRAN, will outline the key service provider challenges, deployment considerations, next-gen gigabit technologies and service models that win market share in the rapidly growing MDU market.
Register here now. Don't forget to bring your questions.
To paraphrase a long-running credit card commercial, what's in your toolkit? And what else could be in there?
On Jan. 23, Broadband World News hosts a Calix-sponsored webinar that explores several ways CSPs can enhance customer experience and find new business opportunities to avoid devolving into a speed race where nobody wins, not even the customer.
As the pool of savvy, fiber-rich operators across the US rural and regional landscape wanes, the financial community will grow even more interested in acquiring or investing in them, a CoBank report says.
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.