There's more than one way to deliver high-speed broadband to customers -- and that means operators must have more than one tool in their virtual toolbox.
Without knowledge of multiple technologies such as fiber, various flavors of PON, Gfast, VDSL and fixed mobile, service providers risk missing opportunities or pricing themselves out of prospective customers' budgets, simply by proposing a less favorable option.
And while some customers' automatically request fiber-to-the-premise when seeking high-speed broadband, often it's not the best solution for their connectivity need, said Kurt Raaflaub, head of Strategic Solutions Marketing at ADTRAN and guest expert on an upcoming sponsored BBWN radio show, "Winning the MDU Battle: What's in Your Broadband Toolkit?"
Multi-dwelling units, for example, typically are best-suited for Gfast, which combines fiber-to-the-basement or fiber-to-the-curb and gigabit-speed copper- or coax-based technology that don't demand the disruption of fiber. Indeed, 80% of operators have Gfast plans this year, an April study by Broadbandtrends found. (See 80% of Operators Have Gfast Plans in 2018 – Report.)
"Delivering broadband to multi-dwelling units -- whether apartments, condominiums or row houses -- is top of mind for all service providers. That’s because 40% or more of the population live in them and in urban areas it can be as much as 70%," Raaflaub told BBWN. "However, the diversity of housing types and the availability of quality in-building wiring make deploying broadband into these buildings a real challenge."
In this upcoming radio show, ADTRAN's Raaflaub will discuss operators' need to address the MDU market, increasingly popular with today's always-on millennials. Competition among service providers for this lucrative market is due to resident demographics, demand from building owners and the favorable economics of bulk contracts. However, no MDU is the same, so service providers need to think about a broadband toolkit approach that allows them to accelerate the delivery of gigabit services at lower costs and with minimal tenant disruption.
On June 19 at 11:00 a.m EDT / 8:00 a.m. PDT, Kurt Raaflaub, Head of Strategic Solutions Marketing at ADTRAN, will outline the key service provider challenges, deployment considerations, next-gen gigabit technologies and service models that win market share in the rapidly growing MDU market.
Register here now. Don't forget to bring your questions.
To paraphrase a long-running credit card commercial, what's in your toolkit? And what else could be in there?
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Fast, reliable broadband is essential to how we live, work and play today – and the upcoming arrival of 5G will only further increase demand and reliance on fiber infrastructure. Already viewed by consumers as intolerable, delays, outages or the regular maintenance difficulties associated with operating a network will become further exacerbated when residential subscribers further rely on connected devices for day-to-day life. Just as providers deploy network automation tools to reduce operational issues, they must take similar care to manage consumer expectations when they roll out fiber or new services. This webinar features leaders who will discuss how to manage marketing and consumer expectations at every stage of the network lifecycle. Marketing professionals, c-level executives and policymakers interested in drumming up fiber envy should attend.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.