More excited residential, SOHO and SMB customers can text, message, call and talk over hedgerows and fences about the imminent arrival or newly deployed fiber in their town, how it will change their lives and vastly improve their business or work habits.
For the most part, they're right. Add the expected benefits of 5G, which is already in trial among a growing number of providers in various parts of the world, and anticipation reaches another level of fervor. Each
But as service providers are all too well aware, managing customers' expectations to ensure they don't expect life to suddenly be full of cupcakes and unicorns is challenging -- especially when everyone from the local TV news and newspapers to national TV, glossy magazines and the one third of the Internet not devoted to Trump dedicate much of their time to 5G.
During a webinar tomorrow, "Managing Expectations When Fiber Comes to Town," industry executives will share insights into consumers' fiber expectations, concepts and misconceptions, as well as how providers can manage consumer expectations when they deploy fiber or new services. Industry leaders will discuss how to manage marketing and consumer expectations in every stage of the network lifecycle -- a critical skill for marketing professionals, c-level executives and policymakers who are tasked with driving up fiber sales.
Topics will include fiber reliability; managing scheduled and unscheduled outages; handling new-service deployment, education and integration; forcing disconnects as copper-based services end; benefits, challenges and disadvantages of building a reputation of superior customer service; and more.
Bring your questions and comments so you can join the conversation. This is designed to be a lively webinar, with lots of interaction between all participants and the audience of marketing professionals, c-level executives and policymakers interested in drumming up fiber envy among their prospects.
No unicorns. Bring your own cupcakes. But lots of great insight.
In a flurry of activity throughout the week, Donald (DJ) LaVoy, Deputy Under Secretary for Rural Development at the US Department of Agriculture, and his team spent about $145.8 million in the non-urban or suburban areas of seven states.
Calix reported revenue of $120.19 million – up 4% – in Q4 2019, putting a bounce in the step of company president and CEO Carl Russo and a shine to Calix's ongoing transition from hardware vendor to a provider of platforms enabled by cloud, APIs and subscriber experience.
Looking to curtail e-waste and improve the bottom line, BT will require customers to return routers and set-top boxes, although subscribers will not have to pay a fee when they receive regular broadband equipment.
Deploying DOCSIS 3.1 across its entire footprint gave Rogers Communications the ability to offer speeds of up to 1 Gbit/s,
contributing to a broadband segement that generated about 60% of the Canadian operator's $3.05 billion (US) in Q4 cable earnings.
Over the next two years, approximately 60% of service providers (both large and small) will adopt virtualization on a wide scale across their networks, according to the latest survey report from Ovum. Why are providers making these moves? Is there an easy way to start?
Learn how and why service providers are using virtualization to transform their networks. This webinar will look at how providers are leveraging virtualization to create more flexible and agile networks while also providing a better customer experience. Expert speakers from netElastic and Heavy Reading will address the industry drivers for network virtualization, the benefits that can be realized, the challenges to face and the results of virtualization being achieved by providers today.
Key topics will include:
Current network infrastructure and the move to virtualization
Benefits and challenges of network virtualization
How providers can get started
Service provider success stories: the decision to virtualize, the solution, and results