Customer satisfaction with in-home technician visits is on the rise, according to this year's J.D. Power U.S. Telecom In-Home Service Technician Study. The annual report on this aspect of telecom customer service pointed out that strong communication skills make all the difference when dealing with -- and keeping -- loyal customers.
This year, the average satisfaction score was 859 out of 1,000 points, up six points from the 2018 study's score of 853. Service providers' investments in solutions that allow technicians to resolve problems within one visit and shorten scheduling windows improved overall satisfaction, Ian Greenblatt, managing director at J.D. Power, told Broadband World News.
"It's all about communications," Greenblatt said. "The US telecom industry is undergoing an unprecedented wave of innovation, from the convergence of wireline and wireless onto 5G networks, IoT and smart cities... providers need to keep up and to keep their customers informed and prepared for that change."
Two items stood out as critical to customer satisfaction. The first item is punctuality. When technicians were too early or too late, customer satisfaction scores took a dive.
The second critical item to keep broadband customers happy is follow-through. Once a site visit occurs, telco scores improved when technicians made an effort to keep customers happy. Scores jumped 74 points when a provider contacted the customer after the technician leaves to confirm their network was still working well.
If the technician offers to schedule a follow-up site visit to fix any other outstanding issues, customer satisfaction tends to climb further -- going up another 90 points, the J.D. Power study found.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.
The MDU market continues to face fierce competition among service providers due to tech-savvy residents (i.e., millennials), demand from building owners and management companies, plus the favorable economics of bulk contracts. However, no MDUs are the same, so service providers must use multiple technologies and inconsistent deployment models, increasing operational complexity and rollout costs.
The MDU market itself is evolving as residents adopt smart-home technologies, generating rising demand for smart apartments with built-in connected thermostats, keyless entryways and doors, and video doorbells. This evolution presents both new challenges and opportunities. In other words, service providers must consider innovative service-delivery strategies to compete and win.
In this Broadband World News and ADTRAN webinar, Kurt Raaflaub, Head of Strategic Solutions Marketing, will highlight emerging MDU broadband Internet trends and challenges. In addition, Kurt will outline the next-generation service creation and delivery platform, built on open standards, that allows service providers to connect millions of underserved MDUs, enables creation of user-driven services, and reduces operational complexity and costs.
Plus, special guest, Alice Lawson, Broadband and Cable Program Manager for the City of Seattle, will discuss Seattle’s B4B-Build For Broadband initiative that addresses best practices in planning for MDU telecommunication infrastructure.