Cloud-based applications are creating surging demand for 10G PON, according to Ovum.
Accessing software online instead of downloading applications to a computer is not new. For years, consumers and SMBs have used tools such as Google Docs instead of Microsoft Office and uploaded data to sites like Dropbox. But the ongoing success of OTT encourages consumers and, increasingly, enterprises to seek a Netflix-like menu of software, games and other content for subscription-based use.
"People have said there is no one killer app for bandwidth -- and that's true," Ovum Research Analyst for Service Provider Technology Julie Kunstler told Broadband World News. "But there are a lot of cloud-based applications."
In addition to cost-effectively providing choices for gamers, parents seeking educational software for their children and other users looking for variety, the software-as-a-service (SaaS) model applies to residential and business customers, she said. She noted that storage becomes more important, too, especially cloud-based storage. Cloud-based DVR empowers subscribers to save and watch more content, potentially subscribing to more pay-TV and improving customer experience.
Because they can reuse optical line terminals (OLTs) and optical distribution networks (ODNs), network upgrade capex for 10G PON is 50% the capex of upgrading GPON fiber-to-the-home, Ovum estimates.
And 10G PON delivers multi-services via bandwith of up to 10 Gbit/s in one fiber. It has got low latency and low packet-loss ratio (PLR) and supports demanding applications like such cloud-based apps as gaming and video streaming, Kunstler added.
Although most residential subs today do not maximize gigabit speeds, some operators already offer 10 Gbit/s to customers -- with at least a few providing this speed at less than $100 per month, she said. Operators offering 10 Gbit/s include EPB, Global Data Link and Xmission in the US; Japan's KDDI, NCT, Optage and Sonet; Poland's Inea; and South Korea's KT, according to data from Ovum and Huawei.
On Jan. 23, Broadband World News hosts a Calix-sponsored webinar that explores several ways CSPs can enhance customer experience and find new business opportunities to avoid devolving into a speed race where nobody wins, not even the customer.
As the pool of savvy, fiber-rich operators across the US rural and regional landscape wanes, the financial community will grow even more interested in acquiring or investing in them, a CoBank report says.
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.