US residential broadband consumption will reach up to 330 gigabytes per subscriber this holiday season, OpenVault predicts.
Using historical trends from the past five years and the third-quarter average of 275GB per subscriber usage, OpenVault came up with a holiday mean usage of 315GB to 330GB per subscriber. Per subscriber holiday consumption soared from 38GB in 2012 to 270GB last year.
After all, residential subscribers have never had such a plethora of content to view. And watch, they do: 90% of US consumers now watch video over the Internet, PwC found in a 2019 report.
Consumers rely on numerous devices to view SVoD. During the holidays, they undoubtedly will unwrap more smartphones, smart 4K and 8K TVs, laptops, tablets and other connected devices. These will test operators' networks, especially during peak hours. In fact, last year there was a 5.3% increase in connected devices between the week before Christmas and the week after Christmas, OpenVault found when it tracked this data for the first time in 2018.
"The holiday season is prime time for spikes in broadband usage that put increased stress on operators' infrastructures," Mark Trudeau, CEO and founder of OpenVault, said in a statement. "As the ribbons and bows come off countless new devices and they are connected to the Internet, they combine with cord-cutting, broadband network upgrades and higher speed packages to drive usage to record levels, ultimately setting the stage for the year ahead."
In a flurry of activity throughout the week, Donald (DJ) LaVoy, Deputy Under Secretary for Rural Development at the US Department of Agriculture, and his team spent about $145.8 million in the non-urban or suburban areas of seven states.
Calix reported revenue of $120.19 million – up 4% – in Q4 2019, putting a bounce in the step of company president and CEO Carl Russo and a shine to Calix's ongoing transition from hardware vendor to a provider of platforms enabled by cloud, APIs and subscriber experience.
Looking to curtail e-waste and improve the bottom line, BT will require customers to return routers and set-top boxes, although subscribers will not have to pay a fee when they receive regular broadband equipment.
Deploying DOCSIS 3.1 across its entire footprint gave Rogers Communications the ability to offer speeds of up to 1 Gbit/s,
contributing to a broadband segement that generated about 60% of the Canadian operator's $3.05 billion (US) in Q4 cable earnings.
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.