US residential broadband consumption will reach up to 330 gigabytes per subscriber this holiday season, OpenVault predicts.
Using historical trends from the past five years and the third-quarter average of 275GB per subscriber usage, OpenVault came up with a holiday mean usage of 315GB to 330GB per subscriber. Per subscriber holiday consumption soared from 38GB in 2012 to 270GB last year.
After all, residential subscribers have never had such a plethora of content to view. And watch, they do: 90% of US consumers now watch video over the Internet, PwC found in a 2019 report.
Consumers rely on numerous devices to view SVoD. During the holidays, they undoubtedly will unwrap more smartphones, smart 4K and 8K TVs, laptops, tablets and other connected devices. These will test operators' networks, especially during peak hours. In fact, last year there was a 5.3% increase in connected devices between the week before Christmas and the week after Christmas, OpenVault found when it tracked this data for the first time in 2018.
"The holiday season is prime time for spikes in broadband usage that put increased stress on operators' infrastructures," Mark Trudeau, CEO and founder of OpenVault, said in a statement. "As the ribbons and bows come off countless new devices and they are connected to the Internet, they combine with cord-cutting, broadband network upgrades and higher speed packages to drive usage to record levels, ultimately setting the stage for the year ahead."
— Alison Diana, Editor, Broadband World News. Follow us on Twitter or @alisoncdiana. Like what you read: Sign up for our weekly newsletter.
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