Controlling its own global broadband network is a key enterprise selling point for Google Cloud Platform, allowing the company to assure connectivity, security and reliability. That's why Google has been investing in a series of subsea cables linking the continents.
In the latest step, Google said late Tuesday that it's investing in the Japan-Guam-Australia Cable System, connecting Australia with Southeast Asia, totaling 9,500km or nearly 6,000 miles.
The coastline of Guam, one point of an upcoming subsea cable system.
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Combined with previous investments, Google's subsea cables will form a ring around key markets of Hong Kong, Australia and Singapore, and complement other Asia-Pacific cable systems connecting the US with Japan, Taiwan and Hong Kong.
Fast, reliable broadband is essential to how we live, work and play today – and the upcoming arrival of 5G will only further increase demand and reliance on fiber infrastructure. Already viewed by consumers as intolerable, delays, outages or the regular maintenance difficulties associated with operating a network will become further exacerbated when residential subscribers further rely on connected devices for day-to-day life. Just as providers deploy network automation tools to reduce operational issues, they must take similar care to manage consumer expectations when they roll out fiber or new services. This webinar features leaders who will discuss how to manage marketing and consumer expectations at every stage of the network lifecycle. Marketing professionals, c-level executives and policymakers interested in drumming up fiber envy should attend.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.