T-Mobile's new home pay-TV service and coming pilot of in-home broadband over LTE will come out of the chute separately, but will eventually be fused into a strategic service bundle.
"Don't get confused by that [the initial, separate activity] because the ultimate strategy is for these -- home TV and home broadband -- to be a blended go-to-market approach," Mike Sievert,
T-Mobile US Inc. 's president and COO, said on Thursday's Q4 earnings call.
With respect to in-home TV, T-Mobile now expects to launch a rebranded, "reimagined" version of that offering in the first half of 2019. That product, which stems from T-Mobile's acquisition of Denver-based Layer3 TV in 2018, is delayed, as T-Mobile originally expected to launch it late last year.
Sievert said the company decided to hold off on the launch so it could develop some new features and "quality improvements" before rolling out the rebranded product. Prior to the acquisition Layer3 TV had launched service in Los Angeles; Chicago; Dallas/Fort Worth; Longmont, Colo.; and Washington, D.C.
The new "redefined and rebranded product" will debut in "many more places" in the first half of 2019, Sievert promised.
T-Mobile's TV plan has some linkages to its in-home broadband service ambitions. T-Mobile expects to start piloting a home broadband service, initially using 4G/LTE, in the first half of 2019, and follow later with a 5G-based offering.
T-Mobile hopes to learn from these initial LTE-based fixed wireless broadband trials. But it stressed that its bigger plans to be a national, disruptive player hinge on the spectrum and capacity it stands to gain from its proposed merger with Sprint. Home broadband is "capacity-dependent" and "very consumptive," Sievert said.
Home broadband will "be a substantial part of our growth story," Sievert said, noting that the current plan is to market that service to 52% of US zip codes and deliver median speeds of 450 Mbit/s.
Network neutrality advocates want the FCC to open a proceeding to reinstate broadband as a Title II service amid a pandemic that has amplified the need for broadband connectivity, particularly for low-income households.
Today’s access network architecture is under mounting pressure due to a continued surge in the number of connected devices, a proliferation of bandwidth-intensive customer applications and dramatic shifts in usage patterns related to the pandemic, such as work-from-home and e-learning.
Learn why now is the right time for cable operators to build greenfield networks or expand their existing networks with 10G PON, arming customers with high-speed symmetrical broadband. Gain a clear understanding of the drivers impacting the access network and the various approaches being considered to deliver higher speed services. Plus, find out the best practices that operators are employing as they leverage the latest in passive optical technology to future-proof their networks.
Topics to be covered include:
Node + 0 (Fiber Deep)
DOCSIS 3.1, DOCSIS 4.0 (FDX/ESD)
FTTP and 10G PON
Provisioning 10G PON within a DOCSIS B/OSS environment