T-Mobile's new home pay-TV service and coming pilot of in-home broadband over LTE will come out of the chute separately, but will eventually be fused into a strategic service bundle.
"Don't get confused by that [the initial, separate activity] because the ultimate strategy is for these -- home TV and home broadband -- to be a blended go-to-market approach," Mike Sievert,
T-Mobile US Inc. 's president and COO, said on Thursday's Q4 earnings call.
With respect to in-home TV, T-Mobile now expects to launch a rebranded, "reimagined" version of that offering in the first half of 2019. That product, which stems from T-Mobile's acquisition of Denver-based Layer3 TV in 2018, is delayed, as T-Mobile originally expected to launch it late last year.
Sievert said the company decided to hold off on the launch so it could develop some new features and "quality improvements" before rolling out the rebranded product. Prior to the acquisition Layer3 TV had launched service in Los Angeles; Chicago; Dallas/Fort Worth; Longmont, Colo.; and Washington, D.C.
The new "redefined and rebranded product" will debut in "many more places" in the first half of 2019, Sievert promised.
T-Mobile's TV plan has some linkages to its in-home broadband service ambitions. T-Mobile expects to start piloting a home broadband service, initially using 4G/LTE, in the first half of 2019, and follow later with a 5G-based offering.
T-Mobile hopes to learn from these initial LTE-based fixed wireless broadband trials. But it stressed that its bigger plans to be a national, disruptive player hinge on the spectrum and capacity it stands to gain from its proposed merger with Sprint. Home broadband is "capacity-dependent" and "very consumptive," Sievert said.
Home broadband will "be a substantial part of our growth story," Sievert said, noting that the current plan is to market that service to 52% of US zip codes and deliver median speeds of 450 Mbit/s.
But startup will need to finalize its satellite design, secure more funding and cut through the regulatory red tape before its vision to rival terrestrial fiber networks can (literally) get off the ground.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.
Tuesday, May 21, 2019 11:00 a.m. New York / 4:00 p.m London
Win MDUs: Playing With Loaded 9-Sided Dice (archive available soon)
The MDU market continues to face fierce competition among service providers due to tech-savvy residents (i.e., millennials), demand from building owners and management companies, plus the favorable economics of bulk contracts. However, no MDUs are the same, so service providers must use multiple technologies and inconsistent deployment models, increasing operational complexity and rollout costs.
The MDU market itself is evolving as residents adopt smart-home technologies, generating rising demand for smart apartments with built-in connected thermostats, keyless entryways and doors, and video doorbells. This evolution presents both new challenges and opportunities. In other words, service providers must consider innovative service-delivery strategies to compete and win.
In this Broadband World News and ADTRAN webinar, Kurt Raaflaub, Head of Strategic Solutions Marketing, will highlight emerging MDU broadband Internet trends and challenges. In addition, Kurt will outline the next-generation service creation and delivery platform, built on open standards, that allows service providers to connect millions of underserved MDUs, enables creation of user-driven services, and reduces operational complexity and costs.
Plus, special guest, Alice Lawson, Broadband and Cable Program Manager for the City of Seattle, will discuss Seattle’s B4B-Build For Broadband initiative that addresses best practices in planning for MDU telecommunication infrastructure.