A combination of sparse coverage and low service penetration rates early on in Sacramento suggest that Verizon's relatively new 5G Home broadband service will have a tough time achieving an attractive return on capital, MoffettNathanson found in its study of the service's rollout.
MoffettNathanson's study, based on a sample of nearly 45,000 Sacramento addresses (out of about 70,000), concluded that Verizon faces a "steep climb" in its efforts to scale up the deployment and economics of 5G Home, a service that today is using millimeter wave spectrum to deliver typical speeds of 300 Mbit/s at a price starting at $50 per month.
Just 6% of residential addresses in the parts of Sacramento covered by the study are currently deemed "eligible" for 5G Home. Roughly six months after 5G Home was launched, Verizon has signed up less than 3% of the eligible single-family homes in the sample region, the study found, noting that overall penetration would likely be higher if customers in multiple-dwelling units were included.
"[O]ur findings in Sacramento -- limited coverage, low penetration -- preliminary though they may be, suggest that earning an attractive return will be challenging, at best," Craig Moffett, analyst with MoffettNathanson, wrote in the research firm's analysis of Verizon's 5G Home rollout there.
The core questions about 5G Home, the reports holds, is not the technology or the physics of millimeter wave spectrum, but the economics and whether Verizon can secure a "passable return" on capital.
And even if fixed wireless broadband is less expensive than FTTP to construct, the total cost per connected home could actually be more if the penetration rate for the new wireless service is not comparably high. The low penetration rate Verizon has seen thus far for 5G Home in Sacramento isn't nearly enough to achieve economics that are better than a typical FTTP network example, the report found.
Verizon is also offering 5G Home and testing how it operates in different topologies and foliage levels in three other markets -- Houston, Indianapolis, and Los Angeles -- so it's possible that Verizon could be getting better (or worse) results in those markets.
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
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Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
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In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.