WideOpenWest, a competitive cable operator that competes with incumbent MSOs and telcos in several US markets, said a surge in subscriber growth in Q3 2019 was powered in part by "edge outs" that extend the reach of its service footprint.
Those edge-outs helped WOW's overall sub count grow by 7,800 in Q3, the best result for the operator six quarters.
WOW's CEO said the company is seeing existing and new broadband subs move to WOW's 200-Meg plan at a greater rate.
Like most of its cable peers, most of WOW's sub growth came from broadband, as the company added 10,200 broadband subs in the period, improving on broadband adds of 7,300 in the year-ago period. WOW also shrunk its video sub loss, shedding 6,300 in Q3 versus a loss of 7,100 a year earlier.
WOW's edge-out projects have extended its network to 166,600 homes passed so far, including the addition of 14,000 homes in Q3 2019 alone. Edge-outs were responsible for about 1,900 new subs in Q3, the best growth in that category since Q3 2018, the company said.
Speaking Friday (November 1) on the company's Q3 call, WOW CEO Teresa Elder noted that the company is also seeing some early results from a whole-home WiFi offering based on extenders and software from eero, a smart home startup acquired by Amazon earlier this year. Elder declined to say how many of WOW's customers are opting for it, but she said the take rate is climbing and the product, which allows users to manage and troubleshoot their home networks, has cut down operational expenses through fewer calls to customer care and a reduction of truck rolls.
Elder said WOW's 100Mbit/s broadband speed tier remains the company's most popular, though the company is seeing some of those customers and new ones sign on for its 200-Meg plan at a greater rate. WOW also offers a 1Gbit/s (downstream) tier following its network upgrade to DOCSIS 3.1.
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.