During this season of giving, it's apt to review the many ways in which high-speed broadband pays back providers for investments in fiber, access technologies, software-defined networks and virtualization by delivering numerous opportunities for growth and internal efficiencies.
The return may not be as obvious as a child's squealing delight upon unwrapping this year's hot toy, but the benefits are much more long lasting. Block by block, across departments, internally and externally, the move to synchronous gigabit connectivity unlocks a treasure chest of immediate and future riches.
With increased standardization, virtualization and reliance on software instead of hardware, deployment costs and complexities are dropping, even as use cases and demand increase. The impending arrival of 5G only adds to the need for high-speed connectivity.
Here is a look at some of the opportunities service providers single out as most important. As operators amortize upfront costs of ultra-broadband investment across a spectrum of prospects and opex cuts -- and combine these stats with the competitive cost of not offering at least 100Mbps in a world defined by speed -- suddenly ultra-broadband does not seem quite as expensive.
Sure, there's a lot of competition from over-the-top (OTT) players, but there also are many eyeballs for video, content and 4K. For example, the global 4K TV market is expected to reach USD 380.9 billion by 2025, according to a July 2017 report by Grand View Research. The worldwide OTT devices and streaming market will be valued at $165.13 billion that year, the research firm predicts.
The industry organization's major initiatives will address broadband differentiation based on quality of experience, global test labs for services, 5G, multi-access strategies and more, say CEO Robin Mersh and CMO Geoff Burke in an interview with BBWN.
After NTIA asked for public comments on map improvements in October 2018, the FCC decommissioned the agency's broadband map in early December but did not say whether it will use any of the public's great ideas on its own (largely panned) map.
Mike Zeto, GM of AT&T's Smart Cities division, expects metro areas to adopt platforms to manage multi-departmental IoT solutions once internal processes are aligned and more agencies are involved in smart city applications.
Consumers are buying millions of IoT devices, from smart thermostats and security systems to intelligent entertainment setups and furniture. Yet many of these devices remain isolated because home users are uncomfortable connecting them to each other – or even their WiFi. After all, their WiFi network was probably designed only to handle a few laptops, a gaming system and a couple of smartphones. Now, demand on the network is surging and even though you're delivering 100 Mbps to 1 Gbps, that doesn't necessarily mean the broadband power is in the right place or reaches every corner of a home.
Even if WiFi coverage is sufficient, typing is not on trend. Voice is far more natural, easier and faster. Using a TV keyboard is archaic when more and more households have access to cloud-based voice services, like Amazon Alexa. This webinar will explore how service providers can create a comfortable, truly smart home for consumers – simultaneously driving up margin and loyalty.
Tune in to Broadband World News Radio on Thursday, November 1 at 8 a.m. PT, 11 a.m. ET, 3 p.m. UK as Ronan Kelly, CTO, EMEA & APAC Regions at ADTRAN, explores the five pillars of network integrity -- a topic he discussed during his recent Broadband World Forum keynote. Register now!