Washington, D.C. -- The Fiber Broadband Association today announced its board of directors has appointed Lisa Youngers to become the association's executive director effective July 9, 2018.
Youngers, who brings two decades of communications industry experience to the all-fiber-optic broadband trade association, was most recently CEO of Nextlink Wireless. This broad industry experience is vital, as fiber deployments move beyond homes and businesses to become the critical fabric of fiber densification network initiatives for wireless infrastructure investment, including 5G.
"Lisa is a dynamic leader and telecommunications advocacy professional," said Scott Jackson, chairman of Fiber Industry Association's board. "This is an exciting and challenging time for our members, the association and the industry, as fiber is pushed deeper and deeper into the network, bringing blazing fast and reliable speeds to homes, businesses and next-generation wireless networks. We're extremely fortunate to have found a leader with Lisa's deep understanding of all aspects of the business as well as the public policies that govern it, which will be critical as we navigate and lead in this ever-changing environment."
Added Youngers: "Every day, Fiber Broadband Association's members work hard to deliver the best connectivity to businesses and communities across the country and the globe, a goal on which I have based my career. I look forward to helping the association work towards a faster, more efficient, better-connected world."
Prior to leading Nextlink, Youngers was vice president and assistant general counsel of Federal Advocacy and Strategy at XO Communications. She succeeds president and CEO Heather Burnett Gold, who is retiring.
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.