With the release today of Calix Support Cloud and Calix Marketing Cloud, Calix aims to decrease the cost, complexity -- and truck rolls -- associated with broadband deployment, thereby improving subscriber experience and profitability.
These latest updates to the Calix Cloud platform incorporate analytics so service providers are better equipped to deliver support and enable marketing departments to accelerate decision-making, according to the vendor.
ALLO Communications, which is installing about 400 Calix GigaCenter routers each week, focuses on subscriber experience as a differentiator, said Nick Colton, director of technical support, in a statement. Already a test user for Self-Help, ALLO wants to deploy Self-Heal to all subscribers in the future, he said.
"We see nearly 25 percent of our Wi-Fi related support calls come in within the first 45 days of service, so our ability to support them from day one sets the bar high for our future interactions," said Colton. "As their journey with ALLO continues, Self-Help is another key differentiator as we have already seen a reduction in repeat calls after enabling this for a subset of subscribers."
New features within Calix Support Cloud include:
- Self-Heal Plus: Automated WiFi optimization for all subscribers on an operator's network, enabling service providers to avoid many calls by automatically enhancing residential WiFi
- Day 1 Subscriber Experience: Gives providers the ability to populate subscriber data on demand, even before they've experienced a service.
Updates to Calix Marketing Cloud include:
- Customization options: Authorized users can select the most important subscriber profiles for business growth to streamline reports and make better, faster marketing decisions
- Simplified workflows: Real-time access to and visualization of data for easier, quicker and more accurate campaign segmentation
- Day 1 Subscriber Experience, which focus on both long-term and new customers. With Calix Marketing Cloud, operators have access to new customization capabilities and simplified workflows, according to Calix
— Alison Diana, Editor, Broadband World News. Follow us on Twitter @BroadbandWN or @alisoncdiana.