As service providers gather more data about their operations, customers and partners, it's increasingly critical to create proactive, actionable insight they can use to improve subscriber experience, enhance operations, save money and develop successful new services and products.
Telcos have collected data for decades, tracking calling patterns and wireless data usage, for example -- primarily for billing until the advent of unlimited plans. But whether it's due to the sheer amount of data, the mass of historical information stored in incompatible silos, the challenge of taking on another huge internal IT-business initiative or a combination of factors, some providers' big data and analytics adoption lags.
About 90% of company-generated data is "dark data," according to IDC. Acquired via an organization's computer networks but unused for decision-making or insights, this data can be found in email, social networks and collaboration tools. Even as the amount of all data increases, 37% of data will be useful in 2020, compared with 22% in 2013, IDC predicted.
It's one more sign that telcos must expend resources on big data and analytics in order to compete -- and win.
During Thursday's event, Broadband World News Editor Alison Diana will moderate a panel which will include Yusuf Butun, global solution manager of Industry Business Unit Telecommunication at SAP; Erdem Koc MSc, Expert Radio Network Optimization Engineer at Turkcell; and James Crawshaw, senior analyst at Heavy Reading. Experts will discuss topics such as how telcos can use data analytics and artificial intelligence to improve network performance and subscriber experience, using data analytics to assess an organization's strengths and weaknesses, how to monitor network investments and leverage predictive maintenance with analytics and AI, the extent operators can use and monetize customer data and how to drain the data lake to make certain collected data is used and stored correctly and cleanly.
Join our panelists and share your questions and expertise at this free panel discussion. Register here.
On Jan. 23, Broadband World News hosts a Calix-sponsored webinar that explores several ways CSPs can enhance customer experience and find new business opportunities to avoid devolving into a speed race where nobody wins, not even the customer.
The lack of an accurate broadband map means states and counties are tackling this issue themselves – and sometimes finding big disparities in the data – before spending their residents' money on deploying infrastructure.
Next year many operators must decide whether to invest more in HFC or go all-in to fiber, pick their PON and choose their managed-WiFi path, writes analyst Dan Grossman, who also recommends providers bundle managed WiFi and analytics to best serve residential subscribers -- and operators' own businesses.
Public-private partnerships, investor interest, self-help in rural areas and incumbents' return set the scene for a busy year of broadband deployment in the US countryside in 2020, writes Analyst Dan Grossman.
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.