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Calix Marketing Cloud Adds Insights to Boost Providers' Customer EngagementBroadband World News, , 9/14/2018
SAN JOSE, Callif. -- Calix on Thursday announced new innovations for Calix Marketing Cloud (CMC) that use the power of analytics to illuminate opportunities for business growth through insights into prospective subscribers' broadband needs. With newly acquired subscriber profiles to learn from -- including a projection of their maximum revenue potential -- CMC allows service providers to more accurately plan their approach to engage new subscribers. More importantly, operators can now easily discover and reach the most ideal prospects based on existing subscriber insights. In turn, this focused, data-driven approach drastically reduces overall subscriber acquisition costs while opening up new revenue streams. "Since we first implemented Calix Marketing Cloud, we have seen a tremendous response from our subscriber base and a 23% increase in revenue," said Candy Riem, vice president of marketing at a href=" https://jointhecrowd.teamfiber.com"target="new">Midwest Energy & Communications. "We can now use insights from our network to make more informed decisions, which improves both the subscriber experience and our business results. We're excited to use the new acquisition capabilities in CMC to push the boundaries of what is possible and drive new levels of success for MEC." Using the latest enhancements to Calix Marketing Cloud, service providers can:
In addition, new revenue insights within CMC deliver a financial point of view to service providers that empower more informed upsell, retention and acquisition decisions. Clearly highlighting gaps in current and potential revenue allow operators to address many common business challenges, like calculating marketing ROI and justifying investments in marketing activities. "We are very excited about these additions to Calix Marketing Cloud as they meet two important customer goals: Acquiring new subscribers and growing existing revenue. The first innovation in CMC allows marketers to better address the most expensive and difficult part of their role – acquisition. CMC provides the power of acquisition insights to every marketer, when and where they need it, transforming a very complicated task into one filled with insights and opportunities," said Shane Eleniak, Calix senior vice president of platforms. "The second provides real-time insight into the opportunity gap between actual revenue per subscriber and the revenue each could generate if they bought all services at the top tier. That revenue opportunity gap is the highest ROI opportunity for marketing as it is a lot easier to upsell than acquire; every dollar of upsell is a dollar of pure profit," he added. "CMC allows customers to clearly see that profit opportunity. ...These latest innovations within Calix Marketing Cloud are another big step forward in enabling our customers to open new markets and grow ARPU." Calix Inc. (NYSE: CALX) |
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By Eddy Vergauwen, Lead for Global Services Marketing at Nokia Fixed Networks ![]() ![]() ARCHIVED | February 14, 2019, 11am EST
Tune in to Broadband World News Radio on February 14 at 11 a.m. ET / 8 a.m. PT / 4 p.m. UK when John Isch, Practice Director of the Network and Voice Center of Excellence at Orange Business Services, discusses use cases, ROI and misconceptions of software-defined wide-area networks, virtualization and cloud. ![]() Industry Announcements
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Wednesday, December 12, 2018
12 p.m. New York / 5 p.m. London Consumers are buying millions of IoT devices, from smart thermostats and security systems to intelligent entertainment setups and furniture. Yet many of these devices remain isolated because home users are uncomfortable connecting them to each other – or even their WiFi. After all, their WiFi network was probably designed only to handle a few laptops, a gaming system and a couple of smartphones. Now, demand on the network is surging and even though you're delivering 100 Mbps to 1 Gbps, that doesn't necessarily mean the broadband power is in the right place or reaches every corner of a home. Even if WiFi coverage is sufficient, typing is not on trend. Voice is far more natural, easier and faster. Using a TV keyboard is archaic when more and more households have access to cloud-based voice services, like Amazon Alexa. This webinar will explore how service providers can create a comfortable, truly smart home for consumers – simultaneously driving up margin and loyalty. ![]() |
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