Adoption of smart home products in the U.K. lags compared to the United States, as just 16% of U.K. broadband households own at least one smart home device, compared to 26% in the US. A combination of factors, including lower familiarity of these products, lesser perceived value and lower Net Promoter Scores (NPS), impede broader adoption, according to research from Parks Associates.
Despite a significantly lower adoption rate in the U.K., the average number owned of each device shows little difference between the two countries. Smart home adopters in the U.K. more often opt to purchase additional or complementary devices for their connected home.
To further increase adoption rates, operators, vendors and others seeking to dominate the evolving smart-home market -- both its wallet and its customer loyalty -- must address these areas through greater marketing and promotion of each product to increase awareness of not only the devices themselves, but also the benefits that come with a smarter and more connected home.
A hardware-as-a-service model is one approach to mitigate any concerns about upfront costs of smart products and smart home systems. This model allows customers to receive the products they want with professional installation and support over the life of the product for a low monthly fee. Parks Associates discusses this and other approaches in its report: "360 View: Smart Home and Security in the UK."
More than a half-million Irish residents expected to have fiber broadband by 2020. But Ireland's National Broadband Plan has not even begun — and government officials today postponed any agreement again.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.
Just when you thought the answer to your next technology direction question was clear, the noise around multiple new technology options fills the Internet and airwaves. Multiple 5Gs are being deployed; there's CableLabs' 10G initiative; the ITU and IEEE are toiling around 50G PON – and we haven’t even talked about Wi-Fi6 yet! Is any of this real, do you have to pay attention or can you just let the dust settle and then decide?
Since waiting is often not the best option, let’s demystify technology options, their impact on your business, and how to prepare for whatever the future brings.
In this webinar, Service Providers will learn:
Current state of 5G and how it affects everyone, not only mobile network providers.
Latest technologies being developed and how they will benefit their networks and subscribers.
How to prepare their networks for the future – whatever it may hold.