Adoption of smart home products in the U.K. lags compared to the United States, as just 16% of U.K. broadband households own at least one smart home device, compared to 26% in the US. A combination of factors, including lower familiarity of these products, lesser perceived value and lower Net Promoter Scores (NPS), impede broader adoption, according to research from Parks Associates.
Despite a significantly lower adoption rate in the U.K., the average number owned of each device shows little difference between the two countries. Smart home adopters in the U.K. more often opt to purchase additional or complementary devices for their connected home.
To further increase adoption rates, operators, vendors and others seeking to dominate the evolving smart-home market -- both its wallet and its customer loyalty -- must address these areas through greater marketing and promotion of each product to increase awareness of not only the devices themselves, but also the benefits that come with a smarter and more connected home.
A hardware-as-a-service model is one approach to mitigate any concerns about upfront costs of smart products and smart home systems. This model allows customers to receive the products they want with professional installation and support over the life of the product for a low monthly fee. Parks Associates discusses this and other approaches in its report: "360 View: Smart Home and Security in the UK."
The industry organization's major initiatives will address broadband differentiation based on quality of experience, global test labs for services, 5G, multi-access strategies and more, say CEO Robin Mersh and CMO Geoff Burke in an interview with BBWN.
After NTIA asked for public comments on map improvements in October 2018, the FCC decommissioned the agency's broadband map in early December but did not say whether it will use any of the public's great ideas on its own (largely panned) map.
Mike Zeto, GM of AT&T's Smart Cities division, expects metro areas to adopt platforms to manage multi-departmental IoT solutions once internal processes are aligned and more agencies are involved in smart city applications.
Consumers are buying millions of IoT devices, from smart thermostats and security systems to intelligent entertainment setups and furniture. Yet many of these devices remain isolated because home users are uncomfortable connecting them to each other – or even their WiFi. After all, their WiFi network was probably designed only to handle a few laptops, a gaming system and a couple of smartphones. Now, demand on the network is surging and even though you're delivering 100 Mbps to 1 Gbps, that doesn't necessarily mean the broadband power is in the right place or reaches every corner of a home.
Even if WiFi coverage is sufficient, typing is not on trend. Voice is far more natural, easier and faster. Using a TV keyboard is archaic when more and more households have access to cloud-based voice services, like Amazon Alexa. This webinar will explore how service providers can create a comfortable, truly smart home for consumers – simultaneously driving up margin and loyalty.
Tune in to Broadband World News Radio on Thursday, November 1 at 8 a.m. PT, 11 a.m. ET, 3 p.m. UK as Ronan Kelly, CTO, EMEA & APAC Regions at ADTRAN, explores the five pillars of network integrity -- a topic he discussed during his recent Broadband World Forum keynote. Register now!