Adoption of smart home products in the U.K. lags compared to the United States, as just 16% of U.K. broadband households own at least one smart home device, compared to 26% in the US. A combination of factors, including lower familiarity of these products, lesser perceived value and lower Net Promoter Scores (NPS), impede broader adoption, according to research from Parks Associates.
Despite a significantly lower adoption rate in the U.K., the average number owned of each device shows little difference between the two countries. Smart home adopters in the U.K. more often opt to purchase additional or complementary devices for their connected home.
To further increase adoption rates, operators, vendors and others seeking to dominate the evolving smart-home market -- both its wallet and its customer loyalty -- must address these areas through greater marketing and promotion of each product to increase awareness of not only the devices themselves, but also the benefits that come with a smarter and more connected home.
A hardware-as-a-service model is one approach to mitigate any concerns about upfront costs of smart products and smart home systems. This model allows customers to receive the products they want with professional installation and support over the life of the product for a low monthly fee. Parks Associates discusses this and other approaches in its report: "360 View: Smart Home and Security in the UK."
Over the next two years, approximately 60% of service providers (both large and small) will adopt virtualization on a wide scale across their networks, according to the latest survey report from Ovum. Why are providers making these moves? Is there an easy way to start?
Learn how and why service providers are using virtualization to transform their networks. This webinar will look at how providers are leveraging virtualization to create more flexible and agile networks while also providing a better customer experience. Expert speakers from netElastic and Heavy Reading will address the industry drivers for network virtualization, the benefits that can be realized, the challenges to face and the results of virtualization being achieved by providers today.
Key topics will include:
Current network infrastructure and the move to virtualization
Benefits and challenges of network virtualization
How providers can get started
Service provider success stories: the decision to virtualize, the solution, and results