San Jose, Calif. -- Calix on Tuesday announced new features for Calix Cloud designed to empower communication service providers (CSPs) to generate new revenue streams and enhance subscriber experience. This release continues seven consecutive quarters of innovation CSPs are leveraging to drive double digit revenue growth through micro-targeted marketing campaigns with Calix Marketing Cloud, and reduce opex through advanced insights and remote management via Calix Support Cloud.
With Calix Cloud, CSPS realize these benefits without additional capital expenditures (capex).
The most recent Calix Marketing Cloud (CMC) quarterly release expands CSPs' ability to elevate revenue via:
New Smart Home Lens: CSPs now can identify subscribers with large numbers of connected devices and assess upstream bandwidth usage to generate micro-segments across their subscriber base. These new insights build on the many current views available in CMC such as streaming, gaming, customer type, geography, service tiers and Wi-Fi performance. Thanks to the role-based filters and dashboards available in CMC, marketers can identify high-value micro-segments to target with real-time campaigns that will drive dramatically higher ROI
New Central Office (CO) Lens: CSP marketers often have a difficult time determining the capacity and bandwidth available at specific central office locations. The new CO Lens provides data for each CO, such as homes and businesses passed, that help marketers micro-target specific geographies that have the greatest capacity and, therefore, the greatest revenue upside.
New Work from Home Lens: Work from home subscribers require reliable bandwidth and often have company provided monthly stipends to fund those services. The new Work from Home Lens enables CSP marketers to identify these users based on behavioral insights such as VPN and business application usage. CSPs then launch high ROI marketing campaigns and services that target this lucrative micro-segment.
The quarterly Calix Support Cloud release enables significant opex gains while improving subscriber experience and reducing churn:
Smart Home Management: CSC provides remote monitoring and management of Calix Smart Home and Business solutions. With GigaSpire BLAST and MAX, CSC arms service providers with remote system management to ensure world class whole home connectivity. When paired with the GigaSpire MAX, CSC offers remote management of Zigbee, Zwave, and Low Energy Bluetooth IoT devices that are managed by the Calix private label IoT service.
Expanding Multivendor Support: CSC's list of supported third-party gateways and network devices continues to grow as CSPs require, simplifying subscriber network management with mixed deployments via a single interface.
"At ConneXions '18 we highlighted many of the successes our CSP customers are having with Calix Cloud. Midwest Energy who launched Calix Marketing Cloud based micro-campaigns to grow revenue 23% year-over-year with no additional capex and All West who reduced truck rolls by 30% and improved first call resolution by 40% with Calix Support Cloud,"said Shane Eleniak, senior vice president of platforms at Calix. "This quarter's release expands Calix Marketing Cloud’s real-time micro-segmentation capabilities to convert existing network capacity into 100% gains in profit, as no additional capex is required, while targeting the lucrative home worker segment. The Marketing Cloud and Support Cloud releases also lay the foundation for the massive revenue opportunity that the Calix Smart Home and Business solution will enable as Calix transforms the way CSPs go to market through the power of software with EXOS."
"We’re thrilled to have participated in Calix’s Early Adopter Program for the Smart Home and Business solution and see immense value in the market opportunity it presents," said Arthur McTaggart, network operations manager for service provider Logic Cayman Islands. "As longtime customers, we’re excited to see how we’ll be able to use these new Calix Cloud features to identify candidates for advanced offers as well as ensure our internal teams all have the visibility necessary to deliver the best possible subscriber experience."
The Calix Marketing Cloud quarterly update also includes a user interface enhancement that offers a satellite view option to give CSPs added context and granular visibility of subscriber and prospect geographies. The Calix Support Cloud quarterly update also includes enhancements to Smart Check and network operations workflows.
Finally, don’t miss the webinar "Relive ConneXions 2018" today for a recap of all the news and highlights from the sold-out conference. And, to learn what providers need to build and sustain a successful smart-home business, join the webinar "Getting Started with Calix Smart Home and Business," on Dec. 4, and join Calix on Broadband World News for a webinar on Dec. 12.
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