There is no dispute that consumers want voice-controlled solutions. They want connected, Internet of Things devices. And they want smart homes that are easy to use, powerful and don't run out of accessible broadband.
Service providers, of course, want to deliver these solutions. But too often, selling the broadband and related WiFi also means providing free support for countless devices the consumer bought from another supplier. The combination of voice and a platform-based foundation, however, gives operators the opportunity to resolve these hurdles and generate a tighter relationship with larger margins and chances for upselling.
Join Us: Alexa, What's This New Opportunity for Service Providers?
Date: Wednesday, Dec. 12
Time: 12:00 p.m. New York / 5:00 p.m. London
Speakers:Pam Ferguson, AVP of Product Marketing Subscriber Experience, Calix Jon Kirk, Director of Amazon Echo & Alexa Voice Services, Amazon Register Here
The story begins with voice and the power of the spoken word. Worldwide, the speech and voice recognition market will reach $31.8 billion by 2025, according to Grand View Research, increasing at a compound annual growth rate of 17.2% from 2017. Focusing specifically on the residential sector, sales of smart home devices with voice control (excluding smart speakers) will skyrocket to 32.3 million in 2025 from a measly 154,000 units in 2018, estimates
"The potential for greater control via voice commands will open up new use cases for companies and consumers alike," said Jack Narcotta, senior industry analyst at Strategy Analytics' Smart Home Strategies research service, in a statement. "It also introduces a new user interface design dimension to smart home device companies, appliance makers, components manufacturers and service providers."
On Dec. 12 at 12:00 p.m. ET/9:00 a.m. PT, Pam Ferguson, AVP of Product Marketing Subscriber Experience at Calix, will host a webinar with guest Jon Kirk, director of Amazon Echo and Alexa Voice Services at Amazon, to discuss the voice and smart-home opportunities for service providers. Calix and Amazon, which this year announced a partnership that brings the power of Alexa to Calix GigaSpire, will share examples of how voice simplifies control, cements providers' relationships and adds value. Click here to register for this complementary webinar.
Service providers have an opportunity to advance into the smart home market with voice through the Calix GigaSpire smart home system with EXOS, which currently is available in two models -- GigaSpire Blast and GigaSpire Max. Both deliver carrier-class WiFi 6 (a.k.a. 802.11ax). GigaSpire Max supports other protocols, including Zigbee, ZWave, combo BlueTooth Low-Energy and BlueTooth Classic, and features built-in Amazon Alexa. Amazon Alexa integration simplifies service-provider operations and enhances user experience, according to Calix. After all, consumers increasingly rely on voice to operate smartphones and Internet of Things devices, and Amazon Alexa is the operating system of choice -- beating out alternatives such as Google Voice, Apple Siri and Microsoft Cortana, researchers find.
"Over the years, we've seen numerous attempts by service providers to "own" the smart home, with mixed results. This one looks like it might get some real traction. The opportunity is more ripe with the proliferation of smart home devices over the past year or so. Calix has laid out a solid value proposition for service providers to present to their customers, and addressed many of the likely consumer resistance points," Dan Grossman, principal at NetAccess Futures, told Broadband World News. "The big question is going to be whether consumers will trust their service provider more than any of the other players competing to "own" their smart home experience."
On Jan. 23, Broadband World News hosts a Calix-sponsored webinar that explores several ways CSPs can enhance customer experience and find new business opportunities to avoid devolving into a speed race where nobody wins, not even the customer.
The lack of an accurate broadband map means states and counties are tackling this issue themselves – and sometimes finding big disparities in the data – before spending their residents' money on deploying infrastructure.
Next year many operators must decide whether to invest more in HFC or go all-in to fiber, pick their PON and choose their managed-WiFi path, writes analyst Dan Grossman, who also recommends providers bundle managed WiFi and analytics to best serve residential subscribers -- and operators' own businesses.
Public-private partnerships, investor interest, self-help in rural areas and incumbents' return set the scene for a busy year of broadband deployment in the US countryside in 2020, writes Analyst Dan Grossman.
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.