There is no dispute that consumers want voice-controlled solutions. They want connected, Internet of Things devices. And they want smart homes that are easy to use, powerful and don't run out of accessible broadband.
Service providers, of course, want to deliver these solutions. But too often, selling the broadband and related WiFi also means providing free support for countless devices the consumer bought from another supplier. The combination of voice and a platform-based foundation, however, gives operators the opportunity to resolve these hurdles and generate a tighter relationship with larger margins and chances for upselling.
Join Us: Alexa, What's This New Opportunity for Service Providers?
Date: Wednesday, Dec. 12
Time: 12:00 p.m. New York / 5:00 p.m. London
Speakers: Pam Ferguson, AVP of Product Marketing Subscriber Experience, Calix
Jon Kirk, Director of Amazon Echo & Alexa Voice Services, Amazon
That is the goal of Calix GigaSpire powered by EXOS with built-in WIFI 6 and Amazon Alexa. (See With Amazon Alexa, Calix Translates Smart Home Opp Into Reality.)
The story begins with voice and the power of the spoken word. Worldwide, the speech and voice recognition market will reach $31.8 billion by 2025, according to Grand View Research, increasing at a compound annual growth rate of 17.2% from 2017. Focusing specifically on the residential sector, sales of smart home devices with voice control (excluding smart speakers) will skyrocket to 32.3 million in 2025 from a measly 154,000 units in 2018, estimates
"The potential for greater control via voice commands will open up new use cases for companies and consumers alike," said Jack Narcotta, senior industry analyst at Strategy Analytics' Smart Home Strategies research service, in a statement. "It also introduces a new user interface design dimension to smart home device companies, appliance makers, components manufacturers and service providers."
On Dec. 12 at 12:00 p.m. ET/9:00 a.m. PT, Pam Ferguson, AVP of Product Marketing Subscriber Experience at Calix, will host a webinar with guest Jon Kirk, director of Amazon Echo and Alexa Voice Services at Amazon, to discuss the voice and smart-home opportunities for service providers. Calix and Amazon, which this year announced a partnership that brings the power of Alexa to Calix GigaSpire, will share examples of how voice simplifies control, cements providers' relationships and adds value. Click here to register for this complementary webinar.
Service providers have an opportunity to advance into the smart home market with voice through the Calix GigaSpire smart home system with EXOS, which currently is available in two models -- GigaSpire Blast and GigaSpire Max. Both deliver carrier-class WiFi 6 (a.k.a. 802.11ax). GigaSpire Max supports other protocols, including Zigbee, ZWave, combo BlueTooth Low-Energy and BlueTooth Classic, and features built-in Amazon Alexa. Amazon Alexa integration simplifies service-provider operations and enhances user experience, according to Calix. After all, consumers increasingly rely on voice to operate smartphones and Internet of Things devices, and Amazon Alexa is the operating system of choice -- beating out alternatives such as Google Voice, Apple Siri and Microsoft Cortana, researchers find.
"Over the years, we've seen numerous attempts by service providers to "own" the smart home, with mixed results. This one looks like it might get some real traction. The opportunity is more ripe with the proliferation of smart home devices over the past year or so. Calix has laid out a solid value proposition for service providers to present to their customers, and addressed many of the likely consumer resistance points," Dan Grossman, principal at NetAccess Futures, told Broadband World News. "The big question is going to be whether consumers will trust their service provider more than any of the other players competing to "own" their smart home experience."
— Alison Diana, Editor, Broadband World News. Follow us on Twitter or @alisoncdiana.