By partnering with other groups across the company, AT&T's health care unit addresses the complex mix of medical customer communications, security and IT needs, according to Maria Lensing, vice president of Global Healthcare at AT&T, and this month's BBWN Radio guest.
Health care customers range from solo practitioners' offices and small clinics to large hospital chains and medical-device vendors. In addition to working with internal AT&T groups, the global health care team finds a growing interest in partnerships from other service providers -- both health care specialists and those without much expertise in the medical field, Lensing told Broadband World News.
And Today's Guest...
Is Maria Lensing, who will share some of the work she's been doing at AT&T Healthcare for the past 11 months.
Lensing will be on BBWN Radio at 12:00 p.m. ET on April 23 to discuss the role of telcos in healthcare; how service providers compete and partner with system integrators, consulting firms and others specifically targeting this market; the roles of 5G, IoT and fiber, and her award-winning work to promote diversity. Bring your curiosity and questions by registering here for this half-hour show, hosted by Broadband World News Editor Alison Diana.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.
The MDU market continues to face fierce competition among service providers due to tech-savvy residents (i.e., millennials), demand from building owners and management companies, plus the favorable economics of bulk contracts. However, no MDUs are the same, so service providers must use multiple technologies and inconsistent deployment models, increasing operational complexity and rollout costs.
The MDU market itself is evolving as residents adopt smart-home technologies, generating rising demand for smart apartments with built-in connected thermostats, keyless entryways and doors, and video doorbells. This evolution presents both new challenges and opportunities. In other words, service providers must consider innovative service-delivery strategies to compete and win.
In this Broadband World News and ADTRAN webinar, Kurt Raaflaub, Head of Strategic Solutions Marketing, will highlight emerging MDU broadband Internet trends and challenges. In addition, Kurt will outline the next-generation service creation and delivery platform, built on open standards, that allows service providers to connect millions of underserved MDUs, enables creation of user-driven services, and reduces operational complexity and costs.
Plus, special guest, Alice Lawson, Broadband and Cable Program Manager for the City of Seattle, will discuss Seattle’s B4B-Build For Broadband initiative that addresses best practices in planning for MDU telecommunication infrastructure.