FRANKLIN, Tenn., & FAYETTEVILLE, Ark. -- Metova, a global provider of mobile, connected car, connected home and IoT solutions, today announced results of its second annual survey revealing consumer trends and the sentiment of over 1,000 consumers on IoT and connected home technologies. Notably, less than 25% of people surveyed felt they have a good understanding of the Internet of Things (IoT); however, nearly 75% of consumers already own at least one IoT device. The survey also reveals a growing amount of people view IoT as the "wave of the future," and have a growing concern around privacy and connected devices. In addition, 85% of people would like the ability to monitor their utility usage in real-time with connected devices and would choose a utility provider over a competitor based on that ability if given a choice.
"We see notable growth and adoption of connected smart devices and increased demand for real-time monitoring of utility usage - yet surprisingly most consumers are not sure what the Internet of Things means," said Jonathan Sasse, president and CMO at Metova. "As consumers continue to incorporate Internet of Things into their everyday lives, it becomes critical that businesses, both established and new, take note and provide their customers with the facilities, transparency, and convenience they are accustomed to through the use of IoT technologies and connected devices."
Key findings include:
A 25% lift year-over-year in the number of consumers understanding "Internet of Things" is, but still less than 1 in 4 fully get the term
IoT device ownership up 10% year over year
Almost 90% express concern about privacy; a 5% increase in people who are "extremely concerned" about IoT device privacy vs. prior survey
Nearly 75% percent of people surveyed watch TV or video via the Internet
Over 30% of respondents own smart bluetooth trackers such as Tile or TrackR, an uptick versus 2018 of almost 14%
Smart thermostats (63%) and smart home retrofit devices (70%) are the IoT technologies most interesting to people
Nearly 85% would like to monitor their electricity, gas or water usage and cost in real-time
Those monitoring utility usage in real-time via their smartphone as has more than doubled (119%) compared with 2018
Metova offers a range of services, from strategy to implementation, designed to enable businesses to lead their market and increase customer loyalty by leveraging emerging mobile, web, connected home, connected car and other technologies. As a key development and strategic partner for leading 'connected' companies including Yale Locks and TruGreen, Metova builds on its technical expertise and strives to understand consumer outlook and trends. This pipeline of information combined with its development and technology skills enables Metova to provide integrated strategic advice through execution.
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