ROME, Ga. -- CrowdFiber, a developer of geomarketing automation software for telecommunications providers and utility companies, announced today that Arvig, a Minnesota-based broadband service provider, is using the CrowdFiber platform to power its new online residential shopping cart. CrowdFiber allows Arvig to utilize its designated market area, or DMA, boundaries, wire center boundaries, loop length rating, and standard zone resolution technology to build a personalized home service package from Arvig's high-speed internet, TV and phone services, based on their specific geographic location.
Digital subscriber line, or DSL-based broadband, provides high-speed transmission with download speeds up to 100 Mbps, depending on the distance a home or business is to the closest serving network node by operating facility. CrowdFiber developed an algorithm to intelligently calculate products based on zones and boundaries in addition to the loop length rating and dynamically calculates the distance in feet or meters from the customer location to the nearest network node. The loop length rating determines which internet speeds are available to a particular address based on the technical limitations of the network. Customers sign up for service by submitting a request to Arvig's Customer Care Team through the online shopping cart experience provided by CrowdFiber.
"We know our customers are anxious for faster internet speeds that will allow them to connect and enjoy all the benefits of increased bandwidth. In areas where fiber-to-the-home is not yet feasible, vectored DSL is a way to bring in services. However, since internet speeds vary according to location, it can be challenging to accurately offer subscribing options online, which is most convenient to the customer," said Michael Baso, Business Intelligence Manager at Arvig. "CrowdFiber worked with us to build and enhance our dynamic selection of internet product offerings, based on the serving platform and distance limit characteristics of the network, allowing us to offer our customers the convenience of online ordering and improve the efficiency of our internal order processing and direct sales."
This technology was in development with Arvig for a year prior to release to the market and is now powering the address search and website at connect.arvig.com.
"Determining services based on distance over DSL and location is an industry-wide challenge," said Greg Richardson, CrowdFiber CEO and co-founder. "A telecom provider needs the capability to provide viable service offerings to their customers, without a technical explanation of speed limitations based on how far the customer lives from their nearest node. We are pleased that Arvig's customers can quickly and accurately find what's available and order service quickly and accurately using the CrowdFiber platform."
It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.