SAN JOSE, Calif. -- Calix, Inc. today announced South Central Communications is set to deploy the complete Revenue EDGE solution as it launches its Advanced WiFi Service to elevate the subscriber experience in 2020. The regional communications service provider (CSP) is leveraging EDGE Insights to recognize subscriber needs and to match service levels accordingly. From there, it will deploy EDGE Systems and EDGE Suites for all subscribers, starting with ProtectIQ, to offer the latest services. As the rural CSP moves into more competitive areas, it is paramount to provide a differentiated experience, not only to gain market share but also to outperform their subscribers' expectations. Finally, South Central is leveraging EDGE Enablement, working with the Calix marketing team to develop new marketing collateral and Calix Customer Success Services to accelerate their time to value.
"Calix offers a unique solution that enables us to not only maximize the usage of our network but also to deliver the best services to our customers," said Adam Young, Director of Marketing for South Central Communications. "We have always taken pride in the services we offer, but the ability to capitalize on our network, rather than ceding the benefits to over the top services and other third parties, is key. As we continue to expand into an increasingly competitive market, it is important that our service offerings set us apart, but we also need to use our resources as efficiently as possible. The Revenue EDGE enables us to do all of that."
Founded in 1953 to offer telephone service to the rural areas of southern Utah, South Central Communications has become the leading provider of high-speed broadband within every community it serves. South Central provides residential and business subscribers throughout southern Utah and northern Arizona with local and responsive services over a network featuring more fiber than any of its competitors. Already a Calix Support Cloud customer, South Central has seen significant benefits, including a 46 percent reduction in truck roll volumes, despite its subscriber count growing by 43 percent since mid-2018. Additionally, the rural CSP's support organization achieved a 79 percent rate of first call resolutions.
The Revenue EDGE is an end-to-end solution that enables CSPs to leverage deep insights from the Calix Cloud platforms to identify evolving subscriber needs. Expanding its partnership with Calix was a natural fit, as the additional elements of the Revenue EDGE enable South Central to maximize the benefits of that data and use it to deliver an unparalleled subscriber experience. They can then use those insights to deliver top services via the industry's only CSP-exclusive Wi-Fi 6 system, the GigaSpire®, powered by EXOS®. Completing the solution for South Central, though, is the partnership with the Calix marketing team, which is helping the rural CSP build a new webpage and brochure for its Advanced WiFi Service launch.
"South Central has the fiber network in place to crush competition as it grows, and the Revenue EDGE is the activation tool that will make it happen," said Michael Weening, executive VP of global operations for Calix. "They have approached this opportunity intelligently, investing in the insights necessary to truly know their subscribers and match service offerings accordingly. EDGE Systems offer the industry's best connectivity with Wi-Fi 6 and provide the platform by which South Central can deliver the unparalleled experience its subscribers demand. Calix completes this offering with access to a comprehensive set of training materials, best practices, services, and collateral to activate the experience and accelerate South Central's journey toward new revenue."
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In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
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