HUNTSVILLE, Ala. -- ADTRAN, a leading provider of next-generation open networking and subscriber experience solutions, announced today that Zzoomm, an innovative alternative full fiber network provider in the UK, is now delivering multi-gigabit services in one of the UK's brightest communities. Zzoomm is leveraging ADTRAN's 10G Symmetric XGS PON portfolio to initially offer up to 2Gbps symmetric residential services.
Zzoomm's deployment lights the way to future-proof the UK for smart homes, and businesses, laying the foundations for a media-rich collaborative world of possibilities. These possibilities include remote education, collaboration and entertainment, all utilizing bandwidth-intensive and latency-sensitive applications that demand connectivity like Zzoomm's so all UK citizens can fully participate in the global Gigabit Economy.
"Today, less than 11% of the UK has Full Fibre coverage, and we're addressing that head-on by building the broadband network of the future with ADTRAN," said Matthew Hare, Chief Executive of Zzoomm. "Henley-on-Thames is a tech-savvy town with a great digital community, many remote workers and a mix of population demographics. Like the rest of the UK, residents of Henley love bandwidth-intensive applications and online gaming. Our Full Fibre network provides the infrastructure needed to ensure that every person gets the optimized broadband experience they crave, both today and in the future."
Zzoomm is leveraging a full suite of ADTRAN's market-leading fiber broadband and home networking solutions tailored to maximize the customer broadband experience. One of the challenges for residential subscribers in the UK is that many of the residential homes are older and are built using materials that can block Wi-Fi signals.
To overcome this challenge, Zzoomm intends to offer multiple services to the home where ADTRAN SmartRG residential gateways are leveraged to extend the WiFi coverage across a home or use a second broadband service of 100Mbps to separate home and work networks. Together these devices ensure that each customer can fully utilize the capacity purchased to support remote workers or even teenagers looking game or stream 4k videos. These devices are part of a fully integrated cloud service delivery platform that optimizes the subscriber experience and reduces the complexity of the home network.
At the core of its full-fiber network is ADTRAN's Total Access 5000 (TA5000). With it, Zzoomm can easily and seamlessly scale services within Henley-on-Thames, and beyond, by upgrading the switch fabric to 100G, this platform ensures their customers have the network they need today and across future decades.
"Zzoomm is taking the UK a giant step forward with its full-fiber service roll out, making 10G a reality for residential customers," said Stuart Broome, Vice President of International Sales, ADTRAN. "ADTRAN prides itself on being able to help any carrier, architect, plan, build, provision and manage their best network, and we're pleased to have been able to play such a key role in Zzoomm's network design and deployment."
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It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.
In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.
This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.
Key topics include:
Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.
In this insightful Light Reading radio show, Kurt Raaflaub, Head of Strategic Solutions Marketing, will outline the key service provider challenges, deployment considerations, next-gen Gigabit technologies, and service models to win market share in the rapidly growing MDU market.