ROME – Sparkle, the first international service provider in Italy and among the top ten global operators, announces the launch of "The Global Backbone Experience," a new website dedicated to Sparkle's network that enables "The World's Communication Platform" announced by the company's payoff.
Designed by Havas Milan, Sparkle's Global Backbone is a new interactive map, with no equals in the industry, that follows and develops the video "The World's Communication Network" launched in 2019. The website focuses on Sparkle’s global network - an ever-expanding fibre-optic intelligent system of more than 540,000 km, featuring the latest technology in order to deliver the most sophisticated communications, products and services - and offers the possibility to navigate through it and discover all of Sparkle's assets.
Fully integrated into the corporate website, Sparkle’s Global Backbone has been designed based on the Google Maps Platform, resulting in an excellent, dynamic and engaging browsing experience for users, that includes the ability to zoom and have a detailed view of all terrestrial fibre and international submarine cables and assets. The website also features an easy search tool by location and a complete and comprehensive view of the services offered in each asset, as well as a contact form to request additional information or quotations.
The graphic design of the Global Backbone is in line with the look & feel of the firm's institutional website and communication, both ATL and BTL, thus ensuring consistency with Sparkle's brand identity. A tailor-made Content Management System (CMS) and a customized database simplify content revision and integration.
The Global Backbone website was conceived in the framework of a long-term communication strategy with two main goals: illustrating the global reach of Sparkle's network that enables "The World's Communication Platform" while sustaining the company's global re-branding; and leveraging on the "The World's Communication Network" campaign to promote and sustain Sparkle's technologically advanced global network. Sparkle's positioning as "The World's Communication Network" is thus strengthened by the Global Backbone that embodies it.
Planned on web and social channels, the Global Backbone will also be promoted on international trade media during the second half of 2020.
Over the next two years, approximately 60% of service providers (both large and small) will adopt virtualization on a wide scale across their networks, according to the latest survey report from Ovum. Why are providers making these moves? Is there an easy way to start?
Learn how and why service providers are using virtualization to transform their networks. This webinar will look at how providers are leveraging virtualization to create more flexible and agile networks while also providing a better customer experience. Expert speakers from netElastic and Heavy Reading will address the industry drivers for network virtualization, the benefits that can be realized, the challenges to face and the results of virtualization being achieved by providers today.
Key topics will include:
Current network infrastructure and the move to virtualization
Benefits and challenges of network virtualization
How providers can get started
Service provider success stories: the decision to virtualize, the solution, and results