By Eddy Vergauwen, Lead for Global Services Marketing at Nokia Fixed Networks, , 10/10/2018
The biggest challenge facing fixed access network operators is keeping up with exploding demand for bandwidth. The second biggest challenge is demonstrating to stakeholders how they're keeping up. Investments to increase capacity, improve operations and delight customers must bring the returns they promise. But those same investments often increase ...
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By By Eddy Vergauwen, Lead for Global Services Marketing at Nokia Fixed Networks
Thursday, September 27, 2018
2:00 pm ET / 11:00 am PT
Fast, reliable broadband is essential to how we live, work and play today – and the upcoming arrival of 5G will only further increase demand and reliance on fiber infrastructure. Already viewed by consumers as intolerable, delays, outages or the regular maintenance difficulties associated with operating a network will become further exacerbated when residential subscribers further rely on connected devices for day-to-day life. Just as providers deploy network automation tools to reduce operational issues, they must take similar care to manage consumer expectations when they roll out fiber or new services. This webinar features leaders who will discuss how to manage marketing and consumer expectations at every stage of the network lifecycle. Marketing professionals, c-level executives and policymakers interested in drumming up fiber envy should attend.
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