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JohnDrake
JohnDrake
1/10/2019 2:11:21 AM
User Rank
Gigamaster
Re: It's NOkia
Now I heard they may be changing their name to YESkia. I'm not sure if there will be any challenge to that from Kia Motor Cars. (Is it Kee-yah or K-yah in Korean?) Just as long as they don't call themselves Sears. The pronunciation of that name is pretty well known, but the universality of that knowledge hasn't been much help to them.

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DonBrowne
DonBrowne
1/7/2019 4:48:51 PM
User Rank
Gigamaster
Re: It's NOkia
The way folks using various languages and regional accents pronounce and sometime mangle words is frequently a problem, but at least it can create a bit of humor if not give ad men some thoughts on humorous commercials for the brand.

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Susan Fourtané
Susan Fourtané
1/2/2019 7:51:16 AM
User Rank
Gigamaster
Re: It's NOkia
Exactly. Knowing how to pronounce Nokia correctly is part of her job and should be done right.

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michelle
michelle
1/1/2019 6:32:17 PM
User Rank
Gigamaster
Re: It's NOkia
Ahh! Journalists should absolutely know how to pronounce a brand's name. Proper pronounciation is required. 

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JohnDrake
JohnDrake
1/1/2019 4:38:10 PM
User Rank
Gigamaster
Re: It's NOkia
Michelle, west of the Rockies they say "Yip-ee-I-No-kee-ah!"

 

(Or is that yip-ee-I-no-kee-ay?)

 Sung to the tune of "I'm an old cowhand on the Rio Grand":

I'm an old phone tech,

and I work like heck,

and I learned to run

cable just for fun.

I make broadband nice using just one splice

and I hook you up at a real low price

and I won't have to come back and do it twice,

yip--ee-I-no-kee-ay

yip-ee-I-no-kee-ay

 

(Okay, so Nokia is wireless, but even wireless towers can use fiber connections! Oh, wait, they are talking about fixed networks. So much the better.)

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Susan Fourtané
Susan Fourtané
1/1/2019 3:35:39 PM
User Rank
Gigamaster
Re: It's NOkia
Knowing how to pronounce the name of the company is part of her job. The way she pronounces it is the worst I have ever heard in my life. She wrongly stresses the last syllable.The stress should be on the first syllable: KNOCK-ia.

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Susan Fourtané
Susan Fourtané
1/1/2019 3:31:54 PM
User Rank
Gigamaster
Re: It's NOkia
I am not talking about customers. I am talking about someone doing journalist work. Knowing how to pronounce the name of the company where the person she is interviewing works is the minimum she should learn. I am talking about Elizabeth Coyne in the video shown in the article. Nokia is a company that has been in the telecommunications world for over 100 years. https://youtu.be/SOGHOauq7Rw It’s knock-ia.

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michelle
michelle
12/31/2018 10:15:00 PM
User Rank
Gigamaster
Re: It's NOkia
Hahahah! Branding is important, especially if your customers are to say it outloud. In my area, we say NO-KEY-AH.

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JohnDrake
JohnDrake
12/31/2018 8:07:52 PM
User Rank
Gigamaster
Re: It's NOkia
I've heard it pronounced by people with so many different languages and accents, I don't know how it should be pronounced. I've heard someone call it "Knock-ya," too.

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Susan Fourtané
Susan Fourtané
12/31/2018 3:52:26 PM
User Rank
Gigamaster
It's NOkia
An interviewer needs to learn always how to pronounce the company's name where their interviewee works for. In this case, it's NOkia. The stress is on the first sylable. It's not NoKIA! 

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