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ms.akkineni
ms.akkineni
5/23/2019 4:38:33 PM
User Rank
Gigamaster
Re: Mwc
I totally agree. Obviously anything new becomes an instant attraction. But some companies just exploit on that craze by not really delivering value to the customers but just pretend to be doing so. Of course such stories will not have much longevity in market space. Today's consumers are well informed.

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Susan Fourtané
Susan Fourtané
5/8/2019 12:53:00 AM
User Rank
Gigamaster
Re: Mwc
Yes. Some companies need to keep rebranding to refresh their position on the market. Otherwise, they are at risk of disappearing. 

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batye
batye
5/4/2019 2:06:02 AM
User Rank
Gigamaster
Re: Mwc
@ms.akkineni  yes you are right but this days even well know brands do it... one way or other like Coca-Cola Cherry Zero... :) 

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ms.akkineni
ms.akkineni
4/30/2019 8:25:51 PM
User Rank
Gigamaster
Re: Mwc
Which turned out to be a good idea. Also rebranding as required is essential to keep up with changing trends for any company in any domain.

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Susan Fourtané
Susan Fourtané
4/2/2019 5:42:42 AM
User Rank
Gigamaster
Re: Mwc
Yes. They did it mainly to keep up with the changes in industry. 

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ms.akkineni
ms.akkineni
3/30/2019 9:14:09 PM
User Rank
Gigamaster
Re: Mwc
Makes sense. Rebranding as per adjustments made to services appear to be the right approach. That could be a good idea if you think about getting another opportuity of repromoting with new energies.

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Susan Fourtané
Susan Fourtané
3/5/2019 3:13:40 AM
User Rank
Gigamaster
Re: Mwc
It's brand evolution reflecting the present times and how the event has expanded. For several years now MWC has been about more than just mobile. It also includes smart homes, smart cities, AI, VR, and more. To reflect that, they rebranded because, it's true, still many people were thinking that, as the name suggested, Mobile World Congress was only about mobile devices. To keep the identity of the show, they kept MWC to which you add the year and the location. They have three, I think. MWC Barcelona, MWC Shanghai, and MWC Americas. 

I think KFC dropped the 'fried' when they starting selling non-fried products for more healthy conscious people? McDonald's also now have healthier and vegetarian options, but they don't have the problem of rebranding since McD is not limited by its original name. 

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batye
batye
3/3/2019 1:30:44 PM
User Rank
Gigamaster
Re: Mwc
@mhhf1ve  it depends how you look at it as this days I stop asking question what are they thnking in the boardrooms... :) 

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batye
batye
3/3/2019 1:29:28 PM
User Rank
Gigamaster
Re: multivendor
@DonBrowne  yes with time consumers will benifit with the lower costs at the end... 

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batye
batye
3/3/2019 1:28:32 PM
User Rank
Gigamaster
Re: multivendor
@JohnDrake  the new technology always offer better options but it always do cost more... 

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