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Susan Fourtané
Susan Fourtané
3/5/2019 3:13:40 AM
User Rank
Gigamaster
Re: Mwc
It's brand evolution reflecting the present times and how the event has expanded. For several years now MWC has been about more than just mobile. It also includes smart homes, smart cities, AI, VR, and more. To reflect that, they rebranded because, it's true, still many people were thinking that, as the name suggested, Mobile World Congress was only about mobile devices. To keep the identity of the show, they kept MWC to which you add the year and the location. They have three, I think. MWC Barcelona, MWC Shanghai, and MWC Americas. 

I think KFC dropped the 'fried' when they starting selling non-fried products for more healthy conscious people? McDonald's also now have healthier and vegetarian options, but they don't have the problem of rebranding since McD is not limited by its original name. 

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batye
batye
3/3/2019 1:30:44 PM
User Rank
Gigamaster
Re: Mwc
@mhhf1ve  it depends how you look at it as this days I stop asking question what are they thnking in the boardrooms... :) 

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batye
batye
3/3/2019 1:29:28 PM
User Rank
Gigamaster
Re: multivendor
@DonBrowne  yes with time consumers will benifit with the lower costs at the end... 

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batye
batye
3/3/2019 1:28:32 PM
User Rank
Gigamaster
Re: multivendor
@JohnDrake  the new technology always offer better options but it always do cost more... 

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batye
batye
3/3/2019 1:27:25 PM
User Rank
Gigamaster
Re: multivendor
@ms.akkineni  yes as it would make great sense... it seems like a smart move... 

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mhhf1ve
mhhf1ve
3/3/2019 1:12:30 PM
User Rank
Gigamaster
Re: Mwc
Taking the "Mobile" out of MWC like the "Fried" in KFC? Is that really a good idea?

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Susan Fourtané
Susan Fourtané
2/28/2019 3:34:47 PM
User Rank
Gigamaster
Mwc
Alison- The GSMA changed the name of the event from Mobile World Congress to just MWC Barcelona. 🙂

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JohnDrake
JohnDrake
2/28/2019 12:30:01 PM
User Rank
Gigamaster
Re: multivendor
If the components are truly standardized and reliable, then the customer should be able to handle equipment integration and complete network management and save money. Any problems and more expensive systems look good if they come with management.

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DonBrowne
DonBrowne
2/28/2019 8:28:26 AM
User Rank
Gigamaster
Re: multivendor
If it all works as planned at reasonable cost, and the "approach liberates Telefónica from the shackles of one or two vendors in a closed, proprietary OLT and ONU environment," it would surely move towards more competition among vendors and bring costs eventually down I would guess.

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ms.akkineni
ms.akkineni
2/28/2019 7:41:10 AM
User Rank
Gigamaster
Re: multivendor
Absolutely, this should be a good move for consumers / subscribers. They now feel they get a choice.

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