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Virtualizing the Subscriber Experience


As availability of Ultra Broadband and Gigabit services increase across urban centers worldwide, service providers recognize speed is becoming less of a competitive differentiator. Service providers must focus more on delivering a simple, intuitive customer experience to win and retain subscribers – yet they’re often challenged by Wi-Fi connectivity issues that create poor broadband interactions. As providers migrate service control and network management from multiple disparate element management systems to a common, open SDN-based controller, they have the opportunity to fundamentally improve subscriber experience and service velocity by using advanced analytics, software-centric operations and virtualized service delivery. Topics to be covered include:

  • State of multi-vendor, multi-domain SDN-based controllers and SD-Access architectures
  • Software tools that streamline network operations and content marketing
  • Self-healing technologies to optimize the broadband experience
  • Big data, artificial intelligence (AI) and machine learning (ML) in Telecoms
  • Use cases that demonstrate how AI and Machine Learning impact the customer experience

Speaker: Jeremy Harris, Director of Subscriber Solutions and Experience, ADTRAN.



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