BT on Its Evolving FTTP Strategy

It wasn't long ago that TV was ranked by subscribers as the most important service in the bundle provided by their communications service provider (CSP). Recent research indicates that for nearly three quarters of subscribers, broadband is now the most important service. Broadcast TV is the most important service to only 15% of North American consumers, replaced by OTT video streaming platforms like Netflix, Amazon Prime and Disney+. In addition, many different competitors are moving aggressively to stake a claim in consumers' homes.

In 2020, CSPs need to fight back by transforming their business models, which are becoming more reliant on a single source of revenue: fixed broadband services.

This webinar will focus on helping CSPs transform their business models by placing a firm focus on delivering a sensational subscriber experience and by offering compelling new services that generate value for subscribers. These actions will reinforce the CSP's strategic position in the home network and position themselves for growth in the next decade.

Key topics include:

• Being the first to market with WiFi 6 technology, in response to consumer purchases of new devices over the holidays;
• Having the insights needed to proactively resolve issues, often before your subscribers even know that there are issues;
• Providing help desk agents with the visibility they need to resolve common subscriber issues more quickly;
• Delivering a mobile app, in response to consumer demands for the ability to do some things themselves, rather than having to call technical support; and
• Addressing consumer concerns around device security, privacy and control with enhanced security and parental controls.