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Changing the Game: How Service Providers Can Move from Connectivity Provider to Experience Provider

Date: Tuesday, January 30, 2018
Time: 11am ET
 
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Speakers
Alison Diana, Editor, Broadband World News

Greg Owens, Product Marketing Director, Calix

Consumers have always looked to the consumer electronics industry for cutting edge technology. Moving forward, service providers must reverse this pattern and move from defense to offense with the impending wave of IoT devices headed towards their subscribers' homes.

This webinar will focus on how service providers must leverage the hard-won position in the home network to fight off the web-scale competitors intent on relegating them in to wholesalers – wholesalers that would still bear the burden of the support calls.

Webinar speakers will highlight the new approaches that need to be taken in order to reduce the time required to get to market with new services and ensure always-on connectivity, including a managed WiFi offering, which provides a strong foundation and a springboard for the oncoming chaos of IoT.

In addition, the webinar will showcase what elements are required to give service providers an advantage in the in-home device battle to establish and own the strategic point of presence – including:

  • 802.11ax WiFi technology
  • Leading low-power IoT protocol support (e.g., BlueTooth, Zigbee and Z-Wave)
  • MU-MIMO
  • Voice recognition technology
  • Advanced security



 

Alison Diana, Editor, Broadband World News
Alison Diana always dreamed of being a veterinarian – until she saw a documentary of a vet removing an alligator's eye. With a love of English but no desire to be a teacher, Alison had no idea what she would do until she earned a four-year, full-tuition journalism scholarship to the School of Visual Arts and fell in love with feature writing.

An internship at Rolling Stone encouraged Alison to mix her love of music and writing until she answered an ad in a local newspaper for a position at a B2B channel publication. And so her 25-year career covering solution and service providers; technologies from HPC and UC&C to cloud and security, and business began.

Alison spent 10 years at CRN, before launching a successful freelance career writing for publications including InformationWeek, VARBusiness, Redmond Channel Partner, numerous TechTarget sites, and Florida Today. She later rejoined UBM as part of the DeusM team before heading InformationWeek's health IT section. Alison – who lives on Florida's Space Coast with her husband, teen daughter, and two spoiled cats – became part of the Light Reading team as editor at The New IP. In late May of this year, she was named Ambassador of the New IP Agency, a not-for-profit independent initiative providing information, education, analysis, community services and testing to support and accelerate the development of a global economy based on open, advanced, virtualized IP networks.

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Greg Owens, Product Marketing Director, Calix
Greg Owens has 20+ years of telecommunications and IT industry experience, with much of the last five years focused on Customer Experience Management (CEM). As Product Marketing Director for the Calix Customer Premises portfolio, Greg drives all aspects of marketing — from strategy, positioning, and messaging development to market launch and campaign leadership. Prior to joining Calix, Greg was Senior Director of Global Marketing for the Motive portfolio of CEM Solutions at Alcatel-Lucent. During a span of 15 years with Alcatel-Lucent, Greg also held positions in solutions marketing, customer marketing, media/analyst relations, and marketing communications.

Greg served three consecutive one-year terms on the Board of Directors for the Broadband Multimedia Marketing Association (BMMA) and he was also involved with the Broadband Services Forum (BSF) from 2003-2008, including one year as Chair of the Marketing Committee.

Greg holds a Bachelor’s degree from Wilfrid Laurier University in Waterloo, Ontario (Canada).

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