T-Mobile launches Internet Freedom for broadband customers
Industry Announcements, , 5/4/2022
BELLEVUE, Wash. – Bye bye, Big Internet. In a live-streamed event today, T-Mobile (NASDAQ: TMUS) CEO Mike Sievert unveiled the company's latest Un-carrier move, Internet Freedom, tackling pain points that have plagued the broadband industry for decades. T-Mobile launched 5G Home Internet just last year, and now it's taking the next big step… making it easy for broadband customers to break up with Big Internet, lock in their price with massive savings, and finally feel appreciated.
In addition, the Un-carrier launched T-Mobile Business Internet nationwide with new plans, expanding service to any business within T-Mobile's wireless footprint. That makes T-Mobile the first and only nationwide Internet provider for businesses with 5G fixed wireless. No other 5G or wireline provider can connect businesses nationwide.
Introducing Internet Freedom
With Internet Freedom, The Un-carrier is stepping up on behalf of broadband customers with:
Freedom to Switch.
Broadband customers are STUCK. They're the least satisfied customers in America1. They want to switch, but they can't because they either have no choice for high-speed broadband, are locked in an old-school contract or don't have the time to go through the complicated switching process. To switch, they have to do battle with their current provider to leave, sign a new contract, wait for an installation window between now and next Tuesday, drill holes in their walls, and spend hours resetting all their devices. All that before they even know how the new service will work for them.
T-Mobile is changing all of that and making it easier than ever to break up with Big Internet:
Freedom to Save. Internet providers are notorious for luring customers in with a low promotional price, then jacking it up after the first or second year. On average, providers raise prices more than 30% after the promo period is up. And that's before the fees … for activation, equipment, installation, even self-installation. In 2020 alone, Internet providers charged customers more than $9 billion just in monthly fees.
Read the full press release here.
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