MEC uses Calix to block digital threats, increase revenue
SAN JOSE, Calif. – Calix, Inc. (NYSE: CALX) today announced Midwest Energy & Communications (MEC) is rolling out the complete Calix Revenue EDGE platform to all members and subscribers across Michigan, Indiana, and Ohio. In doing so, MEC continues an 85-year tradition of introducing innovative, community-sustaining services to areas that would otherwise go unserved. Those services now include market-leading home network security via ProtectIQ and parental controls via ExperienceIQ. While MEC only began deploying these solutions to a subset of their subscribers in 2021, they blocked an average of 16,400 digital threats per month in the first quarter of 2022. They also celebrated a major milestone—bringing world-class broadband services to their 20,000th subscriber. With its full commitment to the services in Revenue EDGE Suites, MEC will bring full protection to each of these subscribers. By offering comprehensive security services throughout its communities, MEC is also growing its brand and building deep subscriber loyalty.
By embracing the full Revenue EDGE platform—including EDGE Systems, Calix Marketing Cloud, (Marketing Cloud), the CommandIQ mobile app, and EDGE Suites—MEC has increased revenue 13 percent since the start of 2022. To sustain their growth and deliver even more value, MEC is preparing to roll out Arlo Secure connected cameras to deliver additional peace of mind and security for subscribers homes. MECs winning formula for protecting subscribers now includes:
- Bundling managed Wi-Fi with home-network security to protect 100 percent of subscribers. MEC introduced ProtectIQ to add advanced network security to its managed Wi-Fi offering, along with parental controls in ExperienceIQ, both EDGE Suites. Using the sophisticated insights in Marketing Cloud in combination with the CommandIQ mobile app, MEC made these new services available to 100 percent of its subscribers.
- Using their mobile app to communicate the value they provide to subscribers. MEC continues to use its CommandIQ mobile app as a direct communications channel with subscribers to underscore the value they deliver. Thanks to the app, MEC can push messages directly to the palm of the subscribers hand. MEC leverages its app to reinforce the 16,000+ network security threats they block each month from subscribers homes.
- Adjusting their pricing model to charge for the added value they provide. Teaming with Calix Premier Customer Success Services, MEC successfully rolled out a simple, all-inclusive, two-tier pricing model. Their security offerings, which include parental controls with ExperienceIQ and network-security protection with ProtectIQ, are bundled into both tiers. The result is a 13 percent uptick in annual revenue and an eight percent rise in ARPU since January 2022.
- Building a comprehensive security bundle by investing in Arlo Secure connected cameras. Because MEC is now pursuing a value-based pricing strategy, they can invest in new services like Arlo Secure connected cameras. This is MECs next step toward fulfilling its mission to provide a fully managed home Wi-Fi experience for all subscribers. Soon subscribers will be able to manage their connected home security through MECs mobile app.
Read the full press release here.
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