Virtualizing the Subscriber Experience

As availability of Ultra Broadband and Gigabit services increase across urban centers worldwide, service providers recognize speed is becoming less of a competitive differentiator. Service providers must focus more on delivering a simple, intuitive customer experience to win and retain subscribers – yet they’re often challenged by Wi-Fi connectivity issues that create poor broadband interactions. As providers migrate service control and network management from multiple disparate element management systems to a common, open SDN-based controller, they have the opportunity to fundamentally improve subscriber experience and service velocity by using advanced analytics, software-centric operations and virtualized service delivery. Topics to be covered include:

State of multi-vendor, multi-domain SDN-based controllers and SD-Access architectures
Software tools that streamline network operations and content marketing
Self-healing technologies to optimize the broadband experience
Big data, artificial intelligence (AI) and machine learning (ML) in Telecoms
Use cases that demonstrate how AI and Machine Learning impact the customer experience

Speaker: Jeremy Harris, Director of Subscriber Solutions and Experience, ADTRAN.

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